Cigar Aficionado

New Habanos Co-President

Habanos S.A. has officially announced the appointment of a new co-president, Jorge Luis Fernandez Maique, replacing Oscar Basulto Torres.

"I assume the co-presidency of Habanos S.A. after 2010 in which despite the difficulties in certain markets, and the legal restrictions on consumption in many countries, the revenues of Habanos S.A have increased by two percent," Fernandez Maique said in a press release. "We expect this growth can be maintained in 2011, and that the dynamism created by the introduction of new products by Habanos S.A. will contribute to the consolidation of this trend."

Fernandez Maique has worked in the Cuban tobacco industry for more than 20 years. He was the export director for Tobacco Leaf for eight years. And, he also served as the president of Coprova, which is the exclusive distributor of Habanos S.A. in France. He is well known in international circles and will bring a global perspective to the Cuban cigar industry.

Basulto Torres has been co-president of Habanos S.A. since the late 1990s. He will continue as the president of the Tabacuba Entrepreneurial Group, which oversees all aspects of the tobacco industry in Cuba, from the plantations and factories as well as Habanos S.A.

— Gordon Mott

"Simon, Thank you my friend, long time no hear. How have you been ? Yes,as President of "COPROVA", official Habanos S.A. importer & distributor for the french market the last 5 or 6 years,Maique was very attentive to the opinions and thoughts of french Habano cigar clubs, retailers and cigar smokers in general in France. He was very open to all discussions and criticism concerning quality and consistency of Habanos on the french market. Jorge Luis Gonzalez Maique is an efficient,competent man close to the concerns of the consumers.I'm sure that he'll do a great Job as Co-President. " —February 11, 2011 10:13 AM
"Guy, I couldn't agree with you more. Well done Maique." —February 11, 2011 07:10 AM
"Congratulations to Maique, he is a priceless addition to Habanos S.A." —February 10, 2011 19:36 PM