Dunhill Tobacco of London is putting the final touches on a new smoke named for the founding year of the London company. 1907 by Dunhill, a Dominican cigar, will launch worldwide in May.
"It's a medium [bodied] smoke that will complement our portfolio," said Yves Politi, head of Dunhill cigars for British American Tobacco International Ltd.
The 1907 is a reference to the year that Alfred Dunhill opened his eponymous tobacco shop on Duke Street in London. Since then, the Dunhill name has become one of the better known brand names for cigars, but for several years the company had not been terribly active in creating new product. This launch of 1907 showcases newfound interest in the venerable brand.
Dunhill presently has two varieties, a very mild Aged Selection and a stronger Signed Range. The 1907 is intended to fall in the middle in terms of strength.
The brand will come in four, somewhat classic sizes ranging in price from around $7 to $8 each. There will be a Rothschild, 4 1/2 inches long by 48 ring; a Robusto, 5 by 52; a Churchill measuring 7 by 49; and a box-pressed Toro measuring 6 by 54. The Toro is the only pressed size; the other three are presented in the round. Each comes in a box containing 18 cigars.
The wrapper is osa viso from Honduras, the binder is a Dominican olor leaf and the filler blend combines Dominican olor and piloto Cubano. They are being rolled at General Cigar Dominicana for Dunhill.
"After years of silence, Dunhill is finally back," said Politi. "To do it with what was missing for years—passion."