He was diminutive and driven, and in 1895 J.C. Newman created a little cigar company in Cleveland, Ohio that he named after himself. His first order was modest—500 cigars that he rolled himself for the family grocer, an order secured by his mother. From that humble beginning came the J.C. Newman Cigar Co., which is still in business today, 115 years and four generations later.
Newman’s grandchildren Eric and Bobby have released a cigar named for him, the Diamond Crown Julius Caeser.
Yes, the spelling is Caeser, not Caesar, and it’s not a typo as some have erroneously claimed—it’s how J.C. Newman spelled his middle name. The cigar has been in the works for more than three years, according to J.C. Newman president Eric Newman. He wanted a cigar to honor the 135th birthday of his grandfather, as well as the 115th anniversary of the cigar company.
Diamond Crown Julius Caeser cigars are one of the last cigars showcased at the 2010 International Premium Cigar and Pipe Retailers trade show to come to market. The cigars went on sale earlier this month only at Diamond Crown Cigar Lounges around the country, which presently number 54.
This is the third type of Diamond Crown currently sold by the Newmans, and like all Diamond Crown cigars it is made by Tabacalera A. Fuente y Cia. in Santiago, Dominican Republic. The cigars are made with Havana seed wrappers grown in Ecuador combined with tobacco from Central America.
The cigars come in four sizes, each packed in leather boxes of 20. There is a Churchill, measuring 7 1/4 by 52 ring, a 6 1/2 by 52 pyramid, a 6 by 52 toro and a robusto that measures 4 3/4 by 52. The cigars sell for $11 to $17 apiec
Look for a vertical brand tasting in an upcoming Cigar Insider.