New Davidoff to Retail for $500

Davidoff of Geneva has revealed the price of its Davidoff Oro Blanco, and it has shattered all records for a new-production cigar. The vintage smoke will sell for $500, making it the most expensive non-flavored cigar on the market, Cuban or otherwise.

"This is going to be our most expensive cigar ever, and the most expensive in the market," said Hans-Kristian Hoejsgaard, chief executive officer of Oettinger Davidoff AG, the company that owns the Davidoff cigar brand.

The new smoke, which will be quite limited, will begin shipping at the end of this month.

The cigar is historic for reasons that go beyond its high price. This will be the first vintage smoke for Davidoff, and it will be made entirely from tobacco that was harvested in 2002. Back then, Davidoff's Eladio Diaz was impressed with the type of leaves he saw in that crop from a particular region of the Dominican Republic, where he makes his home and where Davidoff makes all of its cigars. Diaz set aside some leaves he felt were particularly lovely, and put them away for aging. Those leaves have been rolled into Davidoff Oro Blanco, Spanish for white gold.

The cigar is what Davidoff calls a grand toro size, measuring 6 inches long by 54 ring gauge. They will come in individual wooden boxes retailing for $500 each, or in boxes of 10 selling for $5,000 a box. Hoejsgaard described the boxes as "hand-crafted." The cigars will have bands featuring the signature of Diaz and will be sold in Davidoff flagship stores.

To put the price of the Davidoff into perspective, if you could purchase all of the Churchills and coronas that were rated in the December Cigar Aficionado—24 cigars in all—it would cost $398.57, more than $100 less than one of the new Davidoffs.

As pricey as the new Davidoff cigar is, others do compare. Gurkha makes a flavored cigar called His Majesty Reserve, and the company says each box of 20 is made using an entire bottle of Louis XIII de Rémy Martin Cognac, which is considerably expensive. The box has a suggested retail price of $25,000, making each cigar have a suggested retail price of $1,250.

The only non-flavored new cigar release that can compare in price to this Davidoff is the original Cohiba Behike, a Cuban cigar released in 2006. The cigars were presented in ornate Elie Bleu humidors, each containing 40 cigars. The price, humidor and all, was 15,000 euro (nearly $19,000 in today's U.S. dollars) making each cigar worth euro 375 ($468). But that comparison is difficult to make, given that the price of those original Behike cigars included 1/40th of an ornate humidor.

The Behikes sold today (a trio of Cuban cigars that carry the moniker Behike BHK) retail for as much as $100 each in certain markets, far cheaper than the new Davidoffs.

Hoejsgaard said that some people had already ordered the cigar, price unknown, after seeing news of the smoke break on CigarAficionado.com in October. Diaz, he said, would be making "very, very small batches" of the cigar, and while he said production would be limited, he wouldn't say precisely how many cigars would ultimately be made.

Tomorrow, on the Davidoff website, interested parties can put their names on a waiting list for the cigar.



"If? I had that amount of money to blow... I would like to try it. Who really cares what people do with their own money. Whether or not it's worth it is a subjective journey. " —May 3, 2015 10:43 AM
"It seems this might be the most expensive cigar in the US market but not the world market. IT's at the top but there are a few other super old tobacco limited boutique cigars that are around that price and more. Agreed though it is the most I have seen in the US market. acc.ec has many vintage cigars ranging from $65 to $1,000." —February 4, 2015 00:09 AM
"Wow! That's about $5.00 a puff! Or $100.00 per inch!! (assuming that you leave an inch for chewing.) Either way that's way out of my ballpark! Kudos to those who have nothing better to do with a Mckinley!!" —December 1, 2014 16:34 PM
"this is crazy" —November 27, 2014 08:21 AM
"500$ for 1 cigar thats insane" —November 27, 2014 08:10 AM
"Lots of accurate comments here regarding the shamlessness of Davidoff for this boondoggle. I have zero interest in this cigar. " —November 25, 2014 10:28 AM
"The price is way beyond ridiculous. 500 dollars for one Davidoff NC cigar, I would not pay that for a box of 25 of them. " —November 24, 2014 02:25 AM
"I see that hunting pigeons, opened early this year." —November 23, 2014 21:55 PM
"For legal reasons, Davidoff doesn't advertise that the smoke drifts into your ears and says something so provocative it gives an orgasm, a message that then reifies as Aphrodite who gives you another for good measure. That given, it might not be a complete ripoff." —November 20, 2014 23:23 PM
"Three thoughts: 1. Dumb 2. Shame on Davidoff and anyone who buys these 3. If I bought a box of these I'd share one with Jay-z " —November 20, 2014 23:00 PM
"I agree wholeheartedly with Tom B. Davidoff talks about this cigar being from Vintage tobacco from 2002 - which would make it 12 years old. A few weeks ago Perdomo Cigars came out with their new 12 Year Double Aged (Aged 10 years in the bale and two years in bourbon barrels)Vintage cigars. They sell for an average of $10-12 a piece. Regarding $500 for a cigar -- my father always reminded me "A fool and their money are soon parted." " —November 20, 2014 11:53 AM
"Ill have a Pepin instead. " —November 20, 2014 11:48 AM
"It seems incongruous that anyone presumably smart enough to have $500 to spend on a single cigar would actually spend $500 on a single cigar but great sums will be spent to prove otherwise. " —November 20, 2014 02:02 AM
"Testing commenting on Davidoff... this should work now... Anu" —November 19, 2014 10:39 AM