Get 1 Year of Cigar Aficionado for Just $10 + A Free Gift!

Cigar Industry

Name Change: Cuenca y Blanco Becomes CyB

Oct 8, 2012 | By David Savona
Name Change: Cuenca y Blanco Becomes CyB

Joya de Nicaragua has changed the name of its new Cuenca y Blanco cigar to CyB by Joya de Nicaragua. The name change is intended to stop potential trademark conflicts with other cigar brands bearing similar names.

While the packaging, boxes and bands on the cigars will be changed, the cigars themselves will remain the same, made at the Joya de Nicaragua factory in Estelí from a blend of Nicaraguan, Peruvian, Dominican and Ecuadoran tobaccos.

"We did not realize there was any potential conflict over the name, otherwise we never would have used it to begin with,” said Alejandro Martínez Cuenca, owner and president of Joya de Nicaragua.

The new CyB band.
CyB cigar product shot

“It is never our intention to imitate others and rather than waste energy in a possibly long, drawn out legal dispute, simply changing it resolves any issue. I want our efforts focused solely on the working tobaccos, maintaining the quality of our cigars and satisfying our customers. Our industry is facing much more relevant challenges today that demand our united and collective efforts,” continued Cuenca.

José Blanco, the senior vice president of Joya de Nicaragua and the “B” in CyB, said, “All of us are extremely proud of CyB… We may have changed the name, but the jewel we have created continues to be exactly the same.”

Cigar Insider conducted a vertical brand tasting of the CyB brand (then called Cuenca y Blanco) in the September 25 issue. Two of the five cigars scored 90 points, and the brand scored an average of 88.8 points.

The first shipments of the cigars bearing the new bands and new packaging will leave Nicaragua this week, and should begin arriving in the United States sometime in mid-October.

Joya de Nicaragua

More in Cigar Industry

See all
Big Smoke Meets WhiskyFest Now Slated For Fall

Big Smoke Meets WhiskyFest Now Slated For Fall

In an unprecedented merging of two major lifestyle events, Big Smoke Meets WhiskyFest is on for 2021 …

Jan 19, 2021
Covid Cancels 2021 TAA Convention

Covid Cancels 2021 TAA Convention

Previously scheduled for April 11 to 15 in the Dominican Republic, the TAA trade show will now be …

Jan 8, 2021
Timeless, Metropolitan and Epoca Are Returning

Timeless, Metropolitan and Epoca Are Returning

Former Nat Sherman brands, such as Timeless and Metropolitan, have been acquired from Altria by …

Jan 6, 2021
Special Report: 2020 Year in Review

Special Report: 2020 Year in Review

This year in review by Cigar Insider represents a data-driven reflection of the premium cigar …

Dec 22, 2020
NYC’s Grand Havana Room Closes For At Least One Year

NYC’s Grand Havana Room Closes For At Least One Year

New York City is losing its most exclusive cigar club for at least one year. The urbane Grand Havana …

Dec 17, 2020
Hostos Fernandez Quesada Opens Cigar Factory in Dominican Republic

Hostos Fernandez Quesada Opens Cigar Factory in Dominican Republic

After more than 20 years working for others in the cigar industry, Hostos Fernandez Quesada has gone …

Dec 14, 2020