MoyaRuiz Cigars entered the cigar scene in 2013, and since that time the company has found a niche for releasing creative, limited-edition themed smokes like The Rake and the St. Patrick’s Day Pickle Juice. Now, the company is introducing a new logo, relocating from New Jersey to Florida and introducing a new cigar release.
The company’s first new release is a new size in the company’s La Jugada Habano line, a 6 inch by 52 ring gauge, semi-pressed Toro. Its blend features an Ecuadoran Habano wrapper with binder and filler from Nicaragua.
While there is already a Toro in the La Jugada Habano line with the exact same blend, the new cigar is the first box-pressed smoke in the entire line of five existing vitolas. The pursuit of this brand's novel shape began with requests from consumers asking for a box-pressed cigar.
Like other La Jugada cigars, the new size is rolled in Estelí, Nicaragua at Erik Espinosa’s La Zona factory, where the No. 11 cigar of Cigar Aficionado’s 2019 Top 25 is produced. According to MoyaRuiz, the new pressed Toros were supposed to age at the factory for six months, but due to Covid-19, the smokes were aged for a full year. The sticks now sit in the company’s warehouse in Hialeah Gardens, Florida awaiting shipment to retailers.
MoyaRuiz also announced that it will be re-releasing Chinese Finger Trap #2 this December. Released in very limited quantities, Chinese Finger Trap came packaged in elaborate containers that resemble board game boxes while the cigars wore large, striped bands that looked like the age-old kids toy.
The company plans to continue working with industry veteran Erik Espinosa and his team at the La Zona Factory in Estelí. While MoyaRuiz currently distributes its own cigars, the company has even considered the possibility of having Espinosa and the team at La Zona become its distributor.