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Make Your Own Watch
When you take a cooking class, the meal tastes extra special simply because you made it. Turns out the same is true for watches. To earn their MBAs, three Swiss business students developed a hypothetical business plan for a hands-on workshop in which visitors could learn about watchmaking and leave with their own custom creation. The idea was so good they brought it to life, and five years after the first Intium workshop opened, the company has three locations in Switzerland, and thousands of watch lovers from around the world are sporting one-of-a-kind timepieces. Class starts with theory—how mechanical watches work—but quickly gets hands-on, as students …
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