Get 1 Year of Cigar Aficionado for Just $14.95 + A Free Gift!

Cigars

Macanudo Sponsors "Big Break" Golf Show

Apr 23, 2013 | By Gregory Mottola
Macanudo Sponsors

General Cigar Co. and its flagship Macanudo brand will be sponsoring The Golf Channel's hit reality television series "Big Break," a show where 12 contestants go up against each other in golf-related challenges to ultimately win an exemption to compete in either the LPGA Tour at the 2013 Lorena Ochoa Invitational or on the PGA Tour at the 2013 OHL Classic. The Macanudo brand will be featured prominently throughout the series.

Going on its 19th season, the upcoming "Big Break Mexico" was shot at IberoStar Playa Paraiso Golf and Spa Resort in Riviera Maya, Mexico, and will incorporate the distinct Macanudo cigar insignias and crests throughout the show's episodes. According to General Cigar, the Macanudo logo appears many times during the 11-week run of "Big Break Mexico," including on the greens during the skills challenges as well as in the Macanudo oceanfront lounge, a luxurious space featured several times this season.

"Whether on the course or at the 19th hole, bonding with friends through golf often includes the enjoyment of a fine cigar," said Alan Willner, vice president of marketing for General. "Aligning Macanudo to ‘Big Break,' Golf Channel's longest running original series, brings this long-standing tradition of camaraderie to life in a breakthrough way."

The show premiers on May 13. General's Club Macanudo in New York City will be hosting a cigar-smoking cast party and advanced screening on May 2.

Macanudo
"Fantastic opening scene featuring the Big Break Mexico contestants with Macanudo cigars at Club Macanudo in New York City. Anxious to watch the entire season and the exposure of the Macanudo brand!!" —May 14, 2013 13:01 PM

More in Cigars

See all
La Gloria Cubana Medio Tiempo Coming in May

La Gloria Cubana Medio Tiempo Coming in May

The new, regular-production cigar is named after medio tiempo tobacco.

Apr 19, 2021
Fuente Adding Two More Sizes to Rare Pink Line

Fuente Adding Two More Sizes to Rare Pink Line

Carlos Fuente Jr. has two new sizes of Arturo Fuente Rare Pinks in the works.

Apr 19, 2021
Arturo Fuente Creates Distribution Partnership in Spain

Arturo Fuente Creates Distribution Partnership in Spain

Arturo Fuente cigars has expanded its international footprint.

Apr 16, 2021
Macanudo Inspirado Brazilian Shade Coming in May

Macanudo Inspirado Brazilian Shade Coming in May

The new line features a shade-grown wrapper from Brazil.

Apr 13, 2021
Malaysia Gets Its First Regional Cuban

Malaysia Gets Its First Regional Cuban

The San Cristobal de La Habana Harimau Malaya is a Regional Edition cigar made exclusively for the …

Apr 9, 2021
Caldwell’s Lost & Found to Release Aged Cigars for Charity

Caldwell’s Lost & Found to Release Aged Cigars for Charity

A trio of Dominican limited-editions are expected to start reaching retailers at the end of the month.

Apr 6, 2021