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Macanudo Inspirado Goes Green With Brazilian Wrapper

May 29, 2020 | By Gregory Mottola
Macanudo Inspirado Goes Green With Brazilian Wrapper
Photos/General Cigar Co.

First there was Macanudo Inspirado Orange. Then came Black and White, followed by Red. This summer, Macanudo Inspirado will be getting a vibrant new color and blend: Green.

Covered in a dark wrapper from Brazil, Macanudo Inspirado Green is the first Macanudo made with Brazilian tobacco. According to brand owner General Cigar Co., the Brazilian Arapiraca cover leaf serves as the foundation of the blend, which is also composed of an Indonesian binder and filler from Colombia and the Dominican Republic.

“Macanudo Inspirado Green mirrors the ethos of the Inspirado line by departing from the tobaccos that are traditionally associated with Macanudo,” said Steve Abbot, Macanudo’s senior brand manager.

Inspirado Green

Rolled in the Dominican Republic at General Cigar Dominicana, Macanudo Inspirado Green is made in three sizes: Robusto, measuring 5 inches by 52 ring gauge; Toro, at 6 by 50 and Churchill, at 7 by 48. They come in 25-count boxes and have suggested retail prices ranging from $6.89 to $7.69.

Macanudo Inspirado was first released for the international market in 2014. It wasn’t sold in the U.S. until 2016, where it was rebranded as Macanudo Inspirado Orange for its striking orange band.

The upcoming Macanudo Inspirado Green will ship to retailers this August. For a vertical brand tasting of the entire line, see a future issue of Cigar Insider.

Dominican Republic Macanudo General Cigar Co.

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