Cigars

Macanudo Celebrates 50th Anniversary with Inspirado Red

Feb 27, 2018 | By David Clough
Macanudo Celebrates 50th Anniversary with Inspirado Red

Macanudo, one of the world’s most famous cigar brands, is celebrating its 50th anniversary this year. In honor of the milestone, General Cigar is launching Macanudo Inspirado Red, a cigar the company describes as full-bodied with a Nicaraguan-forward blend.

Far from the mild-bodied Macanudo Café that the name “Macanudo” is associated with, Inspirado Red is closer in spirit to Macanudo Inspirado Orange—a more powerful Macanudo released to the U.S. market in 2016 and positioned as a medium- to full-bodied cigar.

“As we celebrate the 50th anniversary of Macanudo, we created Macanudo Inspirado Red to speak to the brand’s unique ability to adapt to the preferences of today’s cigar lovers,” said José de Castro, vice president of marketing for the Macanudo brand. “Nicaraguan cigars are hot right now. With Inspirado Red, we show how nimble the brand can be by introducing a unique, Nicaraguan-forward blend to the line.”

Inspirado Red is made with an Ecuadoran Habano ligero cover leaf and blended with a variety of aged filler tobaccos. The company says the cigar contains Nicaraguan leaf from the island of Ometepe that’s been aged twelve years, 10-year-old Honduran leaf from the Jamastran valley and Nicaraguan leaf from Estelí that’s been aged five years. The tobaccos are held by a Nicaraguan binder from Jalapa.

Inspirado Red is launching throughout the U.S. on March 26 and will be available in three sizes: a box-pressed Robusto, at 5 inches by 50 ring ($6.49); Toro, at 6 by 50 ($6.99); and Gigante, 6 by 60 ($7.49). The cigars will ship in 20-count boxes.

Inspirado Red is rolled at STG Estelí, in Nicaragua.

While Macanudo is celebrating its 50th anniversary this year, the brand is actually older than 50 years. In 1968, General Cigar Co. acquired the Jamaican Temple Hall cigar factory and the Macanudo cigar brand, which was already being produced in small quantities for the British market. General redesigned the Macanudo blend and released it in 1971, transforming it into a popular premium cigar brand for the U.S. market.

Nicaragua Macanudo

More in Cigars

See all
Alec Bradley Fine & Rare HOF/506 Ships

Alec Bradley Fine & Rare HOF/506 Ships

The newest iteration of Alec Bradley Fine & Rare, a cigar that honors the father of company …

Nov 11, 2019
La Flor Dominicana Announces 2020 Special Football Edition

La Flor Dominicana Announces 2020 Special Football Edition

The NFL season is heading into Week 10 and while the Super Bowl is still months away, La Flor …

Nov 8, 2019
Habanos To Bring Back Cohiba Talismán in Limited Quantities

Habanos To Bring Back Cohiba Talismán in Limited Quantities

In an unusual move for Habanos S.A., the Cuban cigar monopoly has announced another limited productio…

Nov 7, 2019
Fuente Fuente Opus22 Sampler In Stores Soon

Fuente Fuente Opus22 Sampler In Stores Soon

Tiger Sharks, Forbidden X Belicosos and King Powers are just part of the quirky collection of rare, …

Nov 5, 2019
General Cigar and Espinosa Collaborate For Warzone

General Cigar and Espinosa Collaborate For Warzone

For the first time in the history of either company, General Cigar Co. and Espinosa Cigars have …

Nov 5, 2019
Limited Herrera Esteli Norteño Now Shipping

Limited Herrera Esteli Norteño Now Shipping

A special size of Herrera Esteli Norteño is back for another limited edition run.

Nov 4, 2019