Big Smoke Meets WhiskyFest: Tickets Available

Cigar Industry

Liana Fuente Resigns From Arturo Fuente Cigar Co.

Aug 16, 2022 | By Gregory Mottola
Liana Fuente Resigns From Arturo Fuente Cigar Co.
Photo/Josh Ritchie

After 15 years with one of the largest family-owned cigar operations in the premium segment, Liana Fuente is resigning from the Arturo Fuente Cigar Co. effective September 1. She served as the company’s vice president of brand development and is the daughter of company patriarch and owner Carlos Fuente Jr. 

“Working alongside my father was one of the most rewarding and challenging aspects of my tenure at the company,” said Fuente. “Being such a creative genius, he formed the foundations of what today is known as the Fuente Look. Along the way, I was blessed to take on the reins of so many projects and given the opportunity to originate new ones.”

Fuente first learned the cigar world through her grandfather, the late Carlos A. Fuente Sr., who hired her and taught her the many aspects of the industry. She later gravitated toward the marketing side of the business, focusing on the company’s brand development, marketing and advertising initiatives. 

Despite stepping down, Fuente will still be an active member of the board of directors for C. Fuente Holdings Inc., and the company’s Cigar Family Charitable Foundation. 

Read Next: 2022 Big Smoke Meets WhiskyFest Seminar: Nicaragua

Arturo Fuente

More in Cigar Industry

See all
Padrón: A Factory Tour And Field Trip

Padrón: A Factory Tour And Field Trip

From factory to fermentation to tobacco field, Cigar Aficionado walks you through the many facets of …

Jan 31, 2023
Puro Sabor Celebrates 10th Nicaraguan Cigar Festival

Puro Sabor Celebrates 10th Nicaraguan Cigar Festival

The five-day celebration of Nicaraguan cigars wraps up in Estelí.

Jan 30, 2023
Siegfried Maruschke Dies At 83

Siegfried Maruschke Dies At 83

Siegfried Maruschke Sr., one of the most prolific tobacco brokers in the Dominican Republic, passed …

Jan 30, 2023
Big Smoke Meets WhiskyFest Seminars

Big Smoke Meets WhiskyFest Seminars

All-Star cigar and whisky lineup includes a unique chance to taste a prototype of the Fuente/Padron …

Jan 26, 2023
Touring The Factory And Fields Of Oliva

Touring The Factory And Fields Of Oliva

Cigar Aficionado is in Nicaragua for the Puro Sabor festival and visited Oliva’s impressive operation.

Jan 25, 2023
Cohiba Vs. Cohiba: Latest Ruling Issued In Cuba’s Favor

Cohiba Vs. Cohiba: Latest Ruling Issued In Cuba’s Favor

The see-saw court battle over the Cohiba brand has moved back in favor of the Cubans.

Dec 21, 2022