La Palina’s Number Series, whose flashy packaging and band artwork was inspired by famed graphic designer Paul Rand, is heading to shops now.
The Number Series actually consists of two blends, LP Number 1 and LP Number 2, which are both made in Honduras at Nestor Plasencia's El Paraiso factory. Both blends come in four sizes that carry the same retail prices and both use Costa Rican tobacco, which is uncommon in premium cigars, but the similarities end there. The cigars were introduced earlier this year at the IPCPR trade show.
LP Number 1 sports an Ecuadoran Sumatra wrapper, with binder from Costa Rica and a filler combination of Nicaraguan and Honduran tobaccos. The cigars come in four formats: Petit Corona, which measures 4 1/2 inches by 44 ring gauge; Robusto, 5 1/2 by 50; Toro 6 1/2 by 52; and Gordo, 6 by 60.
The LP Number 2 blend features a dark, maduro wrapper from Costa Rica enveloping a Honduran binder and filler from Nicaragua and Honduras. LP Number 2 comes in four sizes, too, but the dimensions vary slightly from its companion: Petit Corona, which measures 4 1/2 by 44; Robusto, 5 by 52; Toro 6 1/2 by 54; and Gordo 6 by 58.
LP Number 1 and LP Number 2 come in 20-count boxes and range in price from $7.99 to $11, before taxes. The packaging and band artwork for LP Number 1 and LP Number 2 are a radical departure from La Palina's other lines, which are typically based on a portrait of Goldie Paley, the wife of La Palina founder Samuel Paley. For the new cigars, the company drew inspiration from artist Paul Rand, who is known as the first American to embrace the Swiss Style of graphic design, which emphasizes clean looks, readability and objectivity, as well as asymmetric layouts. Rand, known for creating corporate logos for major companies such as IBM and UPS, once actually designed a logo and packaging for La Palina Cigars.
“We are extremely pleased to include the LP Number 1 and 2 as permanent offerings of our continuously expanding, and diverse, portfolio of premium and ultra-premium handrolled cigars,” said Bill Paley, owner of La Palina.