“Matt’s unique energy and synergic approach to our business is second to none,” said Bill Paley, owner of La Palina. “Together we are looking forward to growing our respective brands globally.”
Room101 cigars were previously distributed by Down and Back LLC, the company founded by Robert Caldwell of Caldwell Cigar Co. Although the Room101 portfolio is now in the hands of La Palina, Down & Back will still distribute Hit & Run and The T, two cigar brands released in 2017 as a collaboration between Caldwell and Room101 owner Matt Booth.
“This union will serve the mutual benefit of both organizations and is reflective of our resolve to provide our retail partners with the best service and support possible,” Booth said.