Father's Day Special - Give Dad 2 Years of Cigar Aficionado for the Price of 1!

Cigar Industry

La Palina and Room101 to Host Virtual Cigar Event

Apr 3, 2020 | By Thomas Pappalardo
La Palina and Room101 to Host Virtual Cigar Event

Everything seems to be at a standstill: restaurants, gyms, bars and even cigar shops are limiting their business or shutting down completely. Many cigar shops have had to shut down during this pandemic due to state and local government mandates, while the ones that remain open are trying to keep business going through curbside pickup sales. While necessary, the social distancing certainly is hard on everyone, including cigar smokers.

In response, cigarmakers La Palina and Room101 have announced that they are launching a retailer care package program effective immediately and are also hosting a live virtual cigar event on April 22 called “Lock Down.”

The Lock Down program was created to provide support to cigar shops that are physically closed or partially impacted by the Coronavirus outbreak while ensuring the health and well-being of shop employees by creating a no-contact delivery program.

Here’s how it works: Cigar retailers contact their existing customer base by phone, email or even social media about the program, which offers a care package valued at $129.00, but is priced at $69.99. The retailers will process the sale and La Palina and Room101 will carry out shipping the care packages to customers on the retailer’s behalf. In addition to limiting the need for physical interactions, the program is designed to ensure that retailers receive the bulk of the revenue.

“We want to come from a position of empathy and gratitude. The world is hurting right now and this is a way for us to unite all cigar smokers that can’t visit their own brick and mortar. This is a new way to bring people together,” co-president of La Palina Sam Phillips told Cigar Aficionado.

La Palina Wine Key
The La Palina wine key will be one of five gifts in the Lock Down care package, along with 10 raffle tickets to win big.

The care package will consist of the following items:

The live Lock Down broadcast will take place on April 22 from 5 p.m. to 7 p.m. Eastern Time on www.cigarlockdown.com. There cigar smokers will be able to come together without putting one another at risk for an evening of conversation, smoking and raffles.

The virtual event will be hosted by Bill Paley, Sam Phillips and Clay Roberts from La Palina and Matt Booth from Room101, along with special guests (to be announced on the Lock Down website). The raffles include over $2,500 worth of gifts, including a custom rosewood desktop humidor and a 65-inch television.

Those who wish to purchase a Lock Down care package and participate in the raffle but are unfamiliar with any participating retailers in their area can email smoke@lapalinacigars.com. All orders must be received by April 15.

Room 101 La Palina Room101 La Palina Cigars

More in Cigar Industry

See all
Drew Estate To Ship Year of the Rats for Virtual Events

Drew Estate To Ship Year of the Rats for Virtual Events

As a special incentive, Drew Estate will be shipping the new Liga Privada Unico Serie Year of the Rat …

May 29, 2020
InterTabac Trade Show Postponed Due to Covid-19

InterTabac Trade Show Postponed Due to Covid-19

The annual cigar and tobacco convention, which is normally held in Dortmund, Germany, has been …

May 28, 2020
Drew Estate Cancels Barn Smoker Events and Gives Back to Ticketholders

Drew Estate Cancels Barn Smoker Events and Gives Back to Ticketholders

Drew Estate announced yesterday that it will be canceling its 2020 Barn Smoker events as a result of …

May 22, 2020
Canadian Casa del Habano Closing Permanently

Canadian Casa del Habano Closing Permanently

When businesses re-open in Montreal, cigar lovers are going to have one less place to buy their …

May 21, 2020
PCA Cancels Annual Trade Show Due to Coronavirus

PCA Cancels Annual Trade Show Due to Coronavirus

The Premium Cigar Association has canceled its 2020 trade show, which was scheduled to take place …

May 14, 2020
A Virtual Tour of Cigar Factories and Fields

A Virtual Tour of Cigar Factories and Fields

Few people are traveling these days, so we turned to our archives that will take you on a number of …

May 13, 2020