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La Aurora Releases Final 100 Años Size, the Lancero

Aug 20, 2009 | By Gregory Mottola
La Aurora Releases Final 100 Años Size, the Lancero

The last of the tobacco for the Aurora 100 Años brand is finished now that the Lancero has finally been released. Boxes started shipping to retailers on August 18, only a week after its official debut at this year's International Premium Cigar & Pipe Retailer's trade show.

The Lanceros were rolled in November, initially scheduled for a March release, but José Blanco, vice president of La Aurora S.A., decided to change the release date. Instead, he released the 100 Años Perferido on April 1 and pushed the date for the Lancero to the summer. Both sizes signify the very end of the 100 Años brand tobacco.

"We initially wanted to make 25,000 Lanceros, but we just didn't have the tobacco, so we could only make 15,000 instead," said Blanco. The Lancero measures 6 7/8 inches by 40 ring gauge, carrying a suggested retail price of $11 each and will come in 25-count boxes.

If the 100 Años Lancero sounds familiar, it is because the cigar has been passed around at retail shops on a trial basis for smokers to sample during in-store events all over the country but had yet to be officially released until now.

"There's a misconception about thick ring-gauge cigars and flavor," explained Blanco. "Many people think that the thicker the cigar, the more flavor it has, and that's not true. With the 100 Años Lancero, the filler-to-wrapper ratio is different, so you're smoking more of the Dominican Corojo wrapper, and it's a powerhouse."

With the new Lancero, the 100 Años brand has six sizes, although Blanco told Cigar Insider in February that the company is already out of three of them.

The brand is a puro consisting of only Dominican tobacco. The belicoso size was ranked the No. 2 cigar of 2005 by Cigar Aficionado, scoring 93 points.

La Aurora

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