Get 1 Year of Cigar Aficionado for Just $10 + A Free Gift!

Cigar Industry

Julio And Justo Eiroa Launch JRE Tobacco Co.

Mar 7, 2016 | By David Clough
Julio And Justo Eiroa Launch JRE Tobacco Co.

Cigar industry veteran Julio Eiroa and his son Justo have created a new company called JRE Tobacco Co. to distribute Julio Eiroa's cigar lines: Aladino, Rancho Luna and Tatascan. Previously, Christian Eiroa's C.L.E. Cigar Company distributed the cigars. Christian is Julio's son as well.

"My dad is extremely traditional," JRE Tobacco Co. president Justo Eiroa said in a phone conversation with Cigar Insider. The new company has its own distribution, sales and marketing teams.

"We're a fully integrated crop-to-shop operation," Eiroa said.

Julio Eiroa's three cigar lines debuted last year at the International Premium Cigar & Pipe Retailers trade show in New Orleans. All three brands are made at Julio Eiroa's Las Lomas Factory, in Honduras.

Justo graduated from El Zamorano agriculture school in Honduras and brings his experience in consumer products and distribution chain management to JRE Tobacco Co. He recently spent the last four years with the Campbell Soup Company.

"Working at Campbell Soup taught me how important it is to support your retail customers," Eiroa said. "With JRE, we're concentrating on starting things off right, by focusing on supporting our retailers...and building our reputation on the quality and integrity of our name and products."

JRE Tobacco Co. is headquartered in Miami.

This article first appeared in the February 16, 2016 issue of Cigar Insider.

More in Cigar Industry

See all
Tobacco Plus Expo Trade Show Coming In May

Tobacco Plus Expo Trade Show Coming In May

The Tobacco Plus Expo tradeshow is scheduled to take place May 12-14 in Las Vegas.

Feb 25, 2021
ACE Prime Creates Foundation to Help Impoverished in Nicaragua

ACE Prime Creates Foundation to Help Impoverished in Nicaragua

ACE Prime co-founder Luciano Meirelles created a program to provide relief to impoverished families …

Feb 3, 2021
J.C. Newman Opens Renovated El Reloj Factory to Public

J.C. Newman Opens Renovated El Reloj Factory to Public

J.C. Newman opens El Reloj Factory after two years of renovations.

Feb 1, 2021
Mombacho Appoints Cam Heaps as New President

Mombacho Appoints Cam Heaps as New President

As Mombacho Cigars S.A. celebrates its 15th anniversary, the Nicaraguan cigar manufacturer turns to …

Jan 27, 2021
Big Smoke Meets WhiskyFest Now Slated For Fall

Big Smoke Meets WhiskyFest Now Slated For Fall

In an unprecedented merging of two major lifestyle events, Big Smoke Meets WhiskyFest is on for 2021 …

Jan 19, 2021
Covid Cancels 2021 TAA Convention

Covid Cancels 2021 TAA Convention

Previously scheduled for April 11 to 15 in the Dominican Republic, the TAA trade show will now be …

Jan 8, 2021