Joya de Nicaragua is adding a shiny new cigar to its modernized Joya portfolio. Joya Silver joins Joya Red and Joya Black as the newest cigar in the Joya series that aims to step away from the traditional flavor profile and packaging elements of the 50-year-old Joya de Nicaragua brand in order to appeal to the modern cigar smoker. Joya Silver will be showcased at the International Premium Cigar & Pipe Retailers trade show this week.
“In the year of our 50th anniversary, we want to be recognized as a cigar factory that delivers the expected timeless quality of a Nicaraguan cigar, but that is also willing to evolve and take on new challenges,” said Mario Pérez, Joya de Nicaragua’s general manager. “On top of creating a cigar for the Joya line with a more complex flavor profile, we wanted to create a strong visual impact. Joya Silver’s packaging is probably the edgiest in our portfolio, making it a smoke that shines.”
Described by the company as a medium- to full-bodied blend, Joya Silver is draped in an Ecuadoran Habano cover leaf, with a Mexican San Andrés binder and Nicaraguan filler tobaccos. Joya Silver will debut in four sizes: Ultra, measuring 6 1/4 inches by 46 ring gauge ($6.30); Toro, at 6 by 52 ($7.80); Corona, 5 1/4 by 42 ($6.30); and Robusto, 5 by 50 ($7.10). The cigars come packaged in shiny 20-count boxes and wear an eye-catching silver-and-white cigar band.
Joya Silver is rolled at the Joya de Nicaragua factory in Estelí, Nicaragua, and distributed in the United States by Drew Estate.