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Cigar Industry

Joya de Nicaragua Opens Flagship Store, Ships New Red Size

Feb 10, 2016 | By Blake Droesch
Joya de Nicaragua Opens Flagship Store, Ships New Red Size

Joya de Nicaragua is expanding its offerings this month with the U.S. release of the Joya Red Half Corona, and the grand opening of its new flagship store located at the Augusto C. Sandino International Airport in Managua, Nicaragua.

The new location, which opened February 1, not only provides a place to buy cigars but also offers an interactive visual experience for customers interested in learning about how cigars are made. Inside the store are several televisions demonstrating what Joya de Nicaragua refers to as the "seven stages to creating premium cigars" and a table display explaining different tobacco varietals and their characteristics. Tobacco leaves are hung from the ceiling to resemble a curing barn, further enhancing the visual experience.

The store will focus mainly on Joya de Nicaragua products, including exclusive duty-free packaging such as smaller packs of three or six cigars that will only be available at the flagship location. However, other cigar brands that are carried by Dufry, the global travel retailer that operates the location's humidor, will also be available. Smoking inside the location, however, is prohibited.

Joya de Nicaragua also announced the U.S. arrival of the Joya Red Half Corona, a 3 3/4 inch by 46 ring gauge size that had initially only been available on the European market.

Joya Red Half Corona

The Half Corona, which debuted internationally last September, features the same all-Nicaraguan blend as the original Joya Red vitolas: a Nicaraguan Habano wrapper, Nicaraguan binder, and a mixture of filler tobacco from the Jalapa, Condega and Estelí regions.

The cigars come in boxes of 20 and smaller packages of five and carry a price of $4.75 per cigar.

The Joya Red line has done well in Cigar Aficionado tastings, noticeably the Robusto size, which scored 90 points and earned a spot on our list of the Best Bargain Cigars of 2015.

Nicaragua Joya de Nicaragua
"Need your help please. Do not know if you can but no harm in trying. I am trying to find out the store hours. Also is the store only accessible after passing security, I have emailed them but never received a reply. I am flying in late and flying out early. Tks" —April 1, 2016 20:53 PM

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