Joya de Nicaragua Opens Flagship Store, Ships New Red Size
- February 10, 2016 |
- By Blake Droesch
Joya de Nicaragua is expanding its offerings this month with the U.S. release of the Joya Red Half Corona, and the grand opening of its new flagship store located at the Augusto C. Sandino International Airport in Managua, Nicaragua.
The new location, which opened February 1, not only provides a place to buy cigars but also offers an interactive visual experience for customers interested in learning about how cigars are made. Inside the store are several televisions demonstrating what Joya de Nicaragua refers to as the "seven stages to creating premium cigars" and a table display explaining different tobacco varietals and their characteristics. Tobacco leaves are hung from the ceiling to resemble a curing barn, further enhancing the visual experience.
The store will focus mainly on Joya de Nicaragua products, including exclusive duty-free packaging such as smaller packs of three or six cigars that will only be available at the flagship location. However, other cigar brands that are carried by Dufry, the global travel retailer that operates the location's humidor, will also be available. Smoking inside the location, however, is prohibited.
Joya de Nicaragua also announced the U.S. arrival of the Joya Red Half Corona, a 3 3/4 inch by 46 ring gauge size that had initially only been available on the European market.
The Half Corona, which debuted internationally last September, features the same all-Nicaraguan blend as the original Joya Red vitolas: a Nicaraguan Habano wrapper, Nicaraguan binder, and a mixture of filler tobacco from the Jalapa, Condega and Estelí regions.
The cigars come in boxes of 20 and smaller packages of five and carry a price of $4.75 per cigar.