Cigar Industry

Illusione Inks European Distribution Deal With Davidoff

Feb 4, 2019 | By Gregory Mottola
Illusione Inks European Distribution Deal With Davidoff

Effective immediately, Oettinger Davidoff will be distributing Illusione’s Epernay and Fume d’Amour cigar brands throughout the United Kingdom and five countries in Europe: Belgium, Germany, Lichtenstein, Luxembourg and Switzerland.

“We believe that we can fill a niche in their portfolio,” says Dion Giolito, owner of Illusione Cigars, “and in turn, enhance the presence of both companies respectively.”

According to Giolito, this distribution deal means that these two cigar lines will be sold in Davidoff of Geneva flagship stores as well as tobacconists throughout Europe that carry the Davidoff brand. While Davidoff is starting with the Illusione Epernay and Illusione Fume d’Amour lines, the plan is for Davidoff to eventually offer the entire Illusione portfolio to its European retailers, which includes core Illusiones as well as the Cruzado, Garagiste and OneOff lines.

Based in Switzerland, Oettinger Davidoff AG is the parent company of Davidoff of Geneva USA, which owns cigar brands such as Davidoff and Avo. 

Illusione Cigars is based in Reno, Nevada, and it has cigars made under contract by a variety of factories. Fume d’Amour is rolled in Estelí, Nicaragua, while Epernays are made in Honduras.

Illusione Davidoff of Geneva USA Illusione Cigars

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