Cigar Industry

Herklots Moving from Davidoff to Nat Sherman for New Position

May 12, 2011 | By David Savona
Herklots Moving from Davidoff to Nat Sherman for New Position

Michael Herklots, the longtime manager of the two Davidoff cigar stores in New York City, is leaving Davidoff for a new position at Nat Sherman.

Herklots, who last served as general manager at Davidoff, has taken on a new position at Nat Sherman called executive director, retail and brand development. Herklots will be joined in the new position by his friend Pat Felitti, the former general manager of Rothmann's Steakhouse in Manhattan, who has taken the position of director of retail sales and hospitality for Nat Sherman.

The staffs of Davidoff and Nat Sherman were informed just before this story broke online. Herklots told Cigar Aficionado that he tendered his resignation from Davidoff on April 7, and said he will fulfill his responsibilities with Davidoff, which just opened a new flagship store on Madison Avenue in New York City. Herklots has been with Davidoff for nine years. Nat Sherman said Herklots would likely begin his tenure with the company starting in June.

"We're excited to have Michael as part of the family," said William Sherman, executive vice president of Nat Sherman Inc. "We're proud of the [Nat Sherman] name, and the reputation. It needs a new sense of commitment to develop it and bring it along. Michael's creativity and passion and sense of values really help put the pieces together to reinvigorate the Nat Sherman brand."

Nat Sherman opened its doors in New York City in 1930 and created the Nat Sherman cigar brand at the same time. Originally the brand was made in Tampa using Cuban tobacco, but today it comes in a variety of non-Cuban styles.

Davidoff of Geneva USA Nat Sherman International Inc.
"Congrats Mike. I will miss you at Davidoff Columbus Circle when I go in but hopefully can visit you at Nat Sherman once in a while. Good luck." —May 12, 2011 21:16 PM
"This is shocking to say the least... For me Michael was the face of Davidoff and a good friend to my website. I hope he can do for Nat Sherman what he did for Davidoff. It will take a huge effort, one I have no doubt he can achieve. " —May 12, 2011 13:23 PM

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