Gurkha Cigars has a new marketing director. The company has hired Shanda Lee, previously of J.C. Newman Cigars, to lead all advertising, public relations, social media and marketing campaigns for the company and its products.
“Shanda is very knowledgeable and brings a wonderful energy to Gurkha,” said Kaizad Hansotia, chief executive officer of Gurkha Cigars.
Lee previously served as vice president of marketing for J.C. Newman Cigars, known for its Diamond Crown and Brick House cigar lines. According to Gurkha, Lee brings over a decade of cigar industry experience to her new position at the company. She replaces Eddy Guerra, the previous marketing director at Gurkha.
Gurkha says Lee started with the company a few weeks ago.
Gurkha manufactures its cigars at American Caribbean Cigars in Nicaragua and Las Lavas S.A. and PDR Cigars, both located in the Dominican Republic.