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The Good Life

Golf in the Time of Covid

The pandemic has disrupted business after business, but recreational golf is booming the age of the coronavirus.
By Jeff Williams | From The Rock, January/February 2021
Golf in the Time of Covid
Photo/Artmasa via Getty Images
In a time when masks are everywhere, the sport of golf allows for a quite pleasant form of social distancing.
When Matt Massei walks out on the veranda of the Pinehurst Resort Country Club near his office, there is a particularly satisfying sight—players who have finished their rounds sitting in the big rocking chairs, a cold beverage in hand and many puffing on a cigar. “We have 30 big rocking chairs out there,” says Massei. “Every afternoon you go out, there are several guys enjoying a cigar and taking in the environment. We love to see that.” Massei is the executive vice president of Pinehurst, the golf mecca in North Carolina, and the crowds of eager players have become common on golf courses all around the United States. When the pandemic began to impact the U.S. in …
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