Genesis GV80
Launching a new brand is never easy, especially if you’re doing so with three sedans in a market fixated with SUVs. Even with rave reviews, Genesis has flown under the radar with luxury buyers. But the new GV80, the first utility vehicle from the high-line Hyundai spin-off, should garner the attention it deserves.
The boast from brand boss Mark Del Rosso that it will “start a new journey for Genesis” is anything but idle. The GV80 features bold styling, lavish appointments and a pair of solid powertrain options, all aimed at established competition like the BMW X5 and Mercedes-Benz GLE, but with aggressive pricing that key opponents can’t ignore.
The “crest …
