General Cigar Promotes Jhonys Diaz To Management Team

General Cigar Promotes Jhonys Diaz To Management Team

General Cigar Co., one of the world's largest makers of premium cigars, has promoted Jhonys Diaz to the company's management team. Diaz, who retains his title as vice president of operations, will now report directly to Regis Broersma, who was named president of the company in late 2015.

Diaz currently oversees operations and supply chain functions at General's cigar factories in the Dominican Republic, as well as Honduras and Nicaragua (Scandinavian Tobacco Group, Danlí, Estelí). In a conversation with General, Cigar Aficionado inquired how the promotion will affect Diaz's title and responsibilities within the company: "Jhonys's title remains the same: vice president of operations," Victoria McKee Jaworski, director of public relations explained. "He has the additional responsibility of overseeing tobacco procurement, with Ernest Gocaj, director of tobacco procurement, reporting directly to him."

Diaz joined General Cigar in 1998. He started out with the role of operations and planning manager, tasked with improving tobacco inventory management, tobacco processing and cigar manufacturing procedures. He was later promoted to general manager of operations. He currently holds the role of vice president of operations, now with additional management responsibilities.

"The appointment of Jhonys Diaz to the management team marks an important step for the company," Broersma said. "It will bring even deeper connectivity among our business units, allowing us to be more nimble in meeting the needs of the marketplace. I look forward to working directly with Jhonys and to benefitting from his vast knowledge and passion for the business."

This article first appeared in the March 22, 2016 issue of Cigar Insider.