Although it was scheduled to ship back in 2016, the Freyja 12 from Las Cumbres Tabaco is finally shipping to retailers in February. Ever since brand owner Emma Viktorsson moved to Macedonia, where she intended to grow the brand’s European presence, persistent troubles with residency kept her from traveling, which is often a necessary component to building a cigar brand. Now that her residency issues are cleared, Viktorsson is planning on traveling to the U.S. this year in full support of Freyja 12.
“I did not want to come out with this meaningful cigar without being able to travel and interact with consumers,” Viktorsson told Cigar Aficionado. “The plan was to have Freyja 12 available to retailers and consumers within this past year, but timing did not suit me personally. I have spent a long time working on achieving my Macedonian residency during which period I was not allowed to leave the country. Freyja 12 has a deep meaning to me as it represents my 12 years working in the premium cigar industry.”
While Viktorsson’s 12-year milestone has come and gone, she said that Freyja 12 went into production in 2016, so the cigars will have a good amount of age by the time they reach tobacconists early next month.
Freya 12 is an offshoot of Viktorsson’s core Freyja line, and consists of one size: a 7 inch by 52 ring gauge Churchill topped with a pigtail. The cigars cost $12 each and come packaged in boxes of 12. In keeping with the Nordic theme, the Churchill is called Brísingamen, named after the goddess Freyja’s famous necklace, which, according to the myth, serves as her main source of power.
The blend is a Habano-seed Ecuadoran wrapper with a Dominican Corojo binder and a mix of Corojo, Criollo ’98 and Piloto Cubano filler from the Dominican Republic. All the Dominican tobacco was grown by Jochy Blanco. The brand is made at Blanco’s Tabacalera Palma in the Dominican Republic as well. Viktorsson added that Freyja 12 is a regular-production cigar.
The Freyja brands, along with Señorial, are distributed through AFR Imports out of Miami.
This article first appeared in the January 9, 2018 issue of Cigar Insider.