Freud Cigar To Introduce AlterEgo This Month
Freud Cigar Co. is releasing its newest cigar later this month, a brand called AlterEgo that’s made with a variety of different tobaccos. According to Freud, these cigars have been aging since February of last year.
AlterEgo is made in the Dominican Republic by industry veteran Eladio Díaz at his Tabacalera Díaz Cabrera, a small factory that Diáz opened after departing Davidoff of Geneva and starting over on his own. The blend consists of a Mexican San Andrés wrapper, an Indonesian Sumatra binder and an entirely Dominican filler blend using a host of seed varieties: Pelo de Oro, Corojo, ’Havana 92 and Piloto Cubano.
The new brand comes in 10-count boxes and is offered in three sizes: Toro, measuring 6 inches by 52 ring gauge; a 5-by-50 Robusto; and a Lonsdale at 6 1/2 by 43. They will have suggested retail prices of $28, $26 and $25, respectively.
This is the second collaboration between Freud Cigar Co. and Díaz. The first joint project—Agape—was released last year as a one-size, limited-edition cigar. AlterEgo also follows Freud’s first regular-production brand, SuperEgo, which is made by William Ventura in the Dominican Republic.
AlterEgo will be introduced to retailers at the Tobacco Plus Expo trade show later this month before a launch party on February 23 at Davidoff Cigar Bar in Las Vegas. Retailers can expect the cigars to start shipping at the beginning of March.
For a vertical brand tasting on AlterEgo, see a future issue of Cigar Insider.