Former NASA employee and cigarmaker Omar de Frias will be launching a space shuttle. His newest cigar brand is called Fratello Navetta, which translates to "shuttle" in Italian and, according to de Frias, it's an homage to America's astronauts and space program.
"I wanted to translate the ultimate celebration our men and women of the space program felt after a successful mission," de Frias said. "After being part of over 21 missions, nothing beats the feeling of getting our astronauts home safe to their families."
De Frias sought to capture that elation and feeling of accomplishment by blending a dark Ecuadoran oscuro wrapper with a Dominican binder and Nicaraguan filler.
Fratello Navetto comes packaged in boxes of 20 and is offered in four sizes: Robusto Discovery, measuring 5 inches by 50 ring gauge; Toro Endeavor, at 6 1/4 by 54; Gordo Enterprise, 6 by 60; and The Boxer Atlantis, 6 1/4 by 52. They're slated to retail from $10.50 to $12.50.
Commercial liftoff of Fratello Navetta is scheduled for this September, though de Frias will be previewing the cigars at the upcoming IPCPR trade show.
The brand is made in Nicaragua at the Joya de Nicaragua factory.
This article first appeared in the June 20, 2017 issue of Cigar Insider.