Cigars

Fratello Cigars to Launch New Shapes for Trade Show

Jun 21, 2019 | By Thomas Pappalardo
Fratello Cigars to Launch New Shapes for Trade Show
Fratello Navetta Inverso Boxer is a new size for the Inverso line and features a slightly tweaked blend.

Fratello Cigars owner Omar de Frias is adding a couple twists to two of his cigar lines at this year’s trade show: the Fratello Navetta Inverso Boxer and the Fratello Piccolo.

Fratello Navetta Inverso Boxer is a new size for de Frias’s Inverso line that measures 6 1/4 inches by 52 ring gauge and features a slightly tweaked blend from the rest of the Inverso line. Introduced last year, Inverso is based on de Frias’s Fratello Navetta line, only the tobaccos in the blend are “inversed.”

Navetta Inverso Boxer sports a Habano Nicaragua wrapper, Habano Ecuador binder, with Dominican and Nicaraguan fillers. Retailing at $13.00 per cigar, the Inverso Boxer will be available in 20-count boxes and is expected to ship to retailers in July.

The Boxer was originally just a size in Fratello’s first line when the company launched in 2013, but was later expanded into a collection of box-pressed torpedoes.

The other new smoke is the diminutive Piccolo (“little” in Italian), measuring 4 inches by 34 ring. It’s a bargain-priced cigar, set to retail for only $3.30 per cigar. The blend uses the same Ecuador Sumatra binder and Peruvian and Nicaraguan fillers as the Fratello Classico line, but Piccolo is covered in a new Ecuadoran wrapper.

Piccolo will come in 100-count boxes and is slated to start shipping to retailers in August.

Both cigars are made at the the Joya de Nicaraga cigar factory in Estelí, Nicaragua.

IPCPR 2019 Nicaragua

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