A fire on Thursday destroyed several curing barns and greenhouses in Jamastran, Honduras, on a farm called La Musica. The property was growing tobacco that would have become Alec Bradley cigars, and its barns were filled with tobacco meant for future production.
Three out of the farm’s four curing brans burned down in the blaze, said Alan Rubin, owner of Alec Bradley. He said the barns were not—and could not be—insured. The fire also destroyed multiple greenhouses, structures that protect tobacco seedlings when they are in their infancy.
The farm is owned and operated by Hugo Endemaño, and financed by Rubin, Rubin said. Endemaño runs Fabrica de Tabacos Raíces Cubanas S. de R.L., the factory in Honduras where many Alec Bradley and other cigars are made.
Despite the dramatic look of the damage, Rubin said in the short term there would be no effect. “The tobacco was for 2025/26 production,” said Rubin. “We’re fine on tobacco, and we’ll plant more next season to recover. We’ll have one barn rebuilt in three weeks,” he said.
Rubin was in Honduras at the Raices Cubanas factory when the news of the fire at the farm reached him at 2 pm.
Rubin said the cause of the fire appeared to be electrical.