1 Year of Cigar Aficionado for $10 PLUS a Free Gift!

Cigars

Falto Celebrates 25 Years With La Pureza

Jun 30, 2020 | By Gregory Mottola
Falto Celebrates 25 Years With La Pureza
Photo/Tabacalera Falto

It’s rare for a premium cigar company to make its headquarters in Puerto Rico, but Tabacalera Falto has been operating in that Caribbean nation for a quarter century. The small company, which is located in Mayagüez, on the western tip of the island, turned 25 years old in March. To celebrate the milestone, brand owner Luis Falto released the Falto La Pureza, a pigtailed panetela size that began shipping to U.S. retailers last week.

Falto doesn’t make its own cigars. La Pureza is rolled in the Dominican Republic by La Aurora S.A., measures 6 7/8 inches by 40 ring gauge and retails for $7 each. It’s blended with a Dominican Corojo wrapper, Dominican Criollo ’98 binder and filler from the Dominican Republic.

Like all Falto brands, La Pureza comes in only one size. This approach is certainly unorthodox in the premium cigar industry, but Falto believes that cigar blends are best expressed in one vitola, so his entire portfolio consists of single-size brands.

In a book of brands that has nearly every shape—from mini figurados and full-size perfectos, to Churchills and toros—the 25th anniversary La Pureza isn’t Falto’s first lancero-style smoke. He also produces a brand called Dos Banderas in the same size, though the blend is different.

La Pureza was supposed to come out in March to coincide with Falto’s anniversary, but the pandemic delayed the release. For a rating on the new cigar, see a future issue of Cigar Insider.

Dominican Republic La Aurora S.A.

More in Cigars

See all
MoyaRuiz Cigars Gets a Refresh, Announces New Releases

MoyaRuiz Cigars Gets a Refresh, Announces New Releases

The creative MoyaRuiz Cigars announced it is making changes to its business including a new logo, a …

Sep 17, 2020
La Aurora Announce 107 Nicaragua for U.S. Market

La Aurora Announce 107 Nicaragua for U.S. Market

Dominican-based La Aurora S.A. is going Nicaraguan with their first-ever Nicaraguan puro, and it will …

Sep 17, 2020
E.P. Carrillo Pledge Ships, Contest Begins

E.P. Carrillo Pledge Ships, Contest Begins

E.P. Carrillo Pledge is now on its way to cigar shops nationwide, which means the affiliated contest …

Sep 14, 2020
Caldwell Charity Cigar to Benefit 9/11 First Responders

Caldwell Charity Cigar to Benefit 9/11 First Responders

Robert Caldwell of Caldwell Cigar Co., Tony Bellato of La Barba Cigar and artist Jaclyn Sears teamed …

Sep 10, 2020
Charter Oak Habano to Debut in a Few Weeks

Charter Oak Habano to Debut in a Few Weeks

Foundation Cigar Co. will soon launch Charter Oak CT Habano, a new line extension for Charter Oak, …

Sep 8, 2020
Limited-Edition Aladino Returning in November

Limited-Edition Aladino Returning in November

The Aladino Corojo Reserva No. 4, a special limited-edition cigar from JRE Tobacco Co., is returning …

Sep 2, 2020