Get 1 Year of Cigar Aficionado for Just $14.95 + A Free Gift!

Cigar Industry

EXCLUSIVE: J.C. Newman Opens Nicaraguan Cigar Factory

Oct 25, 2011 | By David Savona
EXCLUSIVE: J.C. Newman Opens Nicaraguan Cigar Factory
An artist rendition of the Newman's new Puros de Estelí Nicaragua S.A. factory.

The owners of J.C. Newman Cigar Co. have opened a cigar factory in Estelí, Nicaragua, a project they have kept secret for more than a year. This will be the first time since the 1930s that the Newman family will be making cigars by hand in one of their own factories.

The new facility, which opened two weeks ago, is a 55,000 square-foot, one-story building called Puros de Estelí Nicaragua S.A., also known as PENSA. It was designed for efficiency, as tobacco is delivered on one side in bales and moves throughout the building, exiting on the opposite side as finished cigars at the loading dock. At full capacity, the facility can make well over 20 million cigars in a year.

Most of PENSA’s production will be a $2 cigar called Quorum, a Newman bundle brand made from mixed-filler tobacco that has been doing exceptionally well in recent years. In an exclusive interview with Cigar Aficionado last week in Tampa, J.C. Newman president Eric Newman said the brand had sales of about 8 million units per year, growing at 15 percent annually.

Quorum was previously made at Nicaraguan American Cigars S.A. (NACSA), one of the busiest cigar factories in the world.

“We don’t own that factory. We have too much at risk there,” said Newman. “They’ve been as cooperative as they can be, but they couldn’t produce enough cigars to meet our demand.”

For the full story on this news, see today’s Cigar Insider.

Nicaragua J.C. Newman Cigar Co.
"Excellent news for all concerned. Congratulations" —October 26, 2011 14:46 PM

More in Cigar Industry

See all
Ferio Tego Inks Distribution Deal With Davidoff

Ferio Tego Inks Distribution Deal With Davidoff

The new owner of the cigar brands once owned by Nat Sherman has just formed a distribution deal with …

Apr 13, 2021
Premium Cigar Imports Surge In January

Premium Cigar Imports Surge In January

The handmade, premium cigar market is booming.

Apr 12, 2021
Fire In Honduras Destroys Alec Bradley Tobacco

Fire In Honduras Destroys Alec Bradley Tobacco

A fire on Thursday destroyed several curing barns and greenhouses in Jamastran, Honduras.

Apr 8, 2021
Indiana Ortez Named General Manager of Mombacho Cigars

Indiana Ortez Named General Manager of Mombacho Cigars

Mombacho Cigars S.A. has appointed Indiana Ortez as general manager for its Nicaraguan operations.

Apr 7, 2021
Cuba Celebrating 55 Years of Cohiba With Virtual Cigar Festival

Cuba Celebrating 55 Years of Cohiba With Virtual Cigar Festival

The virtual Cuban cigar event is called Habanos World Days.

Apr 2, 2021
ProCigar Cancels 2021 Festival in Dominican Republic

ProCigar Cancels 2021 Festival in Dominican Republic

The 2021 ProCigar Festival in the Dominican Republic has been officially canceled.

Mar 31, 2021