Ernesto Perez-Carrillo’s La Historia brand has always had family as its theme. Now, he’s introducing a new, thinner size that continues that message. The La Historia Parientes—Spanish for family members, or relatives—will be previewed next week at the Premium Cigar Association trade show. The cigar is expected to reach cigar shops in early September.
Parientes is a lonsdale size, 6 1/2 inches long with a 43 ring gauge, and is made with the same blend used on the rest of the La Historia line. The wrapper is a dark leaf from Mexico’s San Andrés Valley, the binder is Ecuador Sumatra and the filler is all Nicaraguan. It will retail for $10.50 per cigar.
Parientes will be limited in production, with an initial run of 500 boxes, or 10,000 cigars. “We expect to release more throughout the year, as production allows,” said Lissette Perez-Carrillo of EPC.
Unlike the other La Historias, which are packed in boxes of 10, Parientes comes 20 to the box. The maker intends it to be a cigar that gets shared. “My hope is that families everywhere will welcome this cigar into their lives and will break out a box whenever there are friends and families having recollections of times gone by or making new memories,” said Ernesto Perez-Carrillo.
Lonsdales are an old-school size, fairly slim and somewhat long. Cuba’s Montecristo No. 1 is a classic example. They used to be extremely popular, but the majority of today’s cigar smokers have lost interest in the size over the years. This new smoke is the only lonsdale currently in the EPC portfolio.