Dunhill Aged Range Gets New Look and New Factory
The venerable Dunhill brand has a new look and new factory. Casually known as the “blue label,” the Connecticut-wrapped Dunhill Aged Range is now produced and distributed by General Cigar Co. Inc. It has an updated look as well, with a more modern composition band design instead of the old scripted logo.
Originally a Cuban brand, the Dunhill Aged Range was born in the Dominican Republic in 1989. Owned by BAT International Ltd. (British American Tobacco), the cigar was first made and distributed by Consolidated Cigar Corp., which today is part of Altadis U.S.A. Inc.
Late last year, production was pulled from Altadis’s Dominican Tabacalera de Garcia factory and turned over to General Cigar Co., also in the Dominican Republic. The smokes are now being made at the General Cigar Dominicana factory in Santiago.
“We were looking to reposition the brand,” said Yves Politi, global brand manager for Dunhill cigars. “A brand with this kind of history should have a higher profile in the market, and we believe that General will lead us to our full potential.”
For the full story on this new cigar line, see the current issue of Cigar Insider.