One of Alec Bradley Cigar Co.'s early successes was Trilogy, a triangular-shaped cigar that helped solidify the company's reputation as an innovator.
This fall, the company will once again show its creativity with the release of Nica Puro Diamond Rough-Cut, a limited-edition cigar that has been molded into the shape of a diamond.
An extension of the Nica Puro brand, which debuted in 2012, Diamond is rolled with the same all-Nicaraguan blend as its parent line, only with an extra leaf added to the filler. It will be 6 1/4 inches long by 54 ring gauge, retail for $7.75, and come in boxes of 16, of which only 3,000 are being produced.
According to Sam Phillips, vice president of marketing for Alec Bradley, the inspiration for the cigar's diamond shape came from the rollers at Plasencia Cigars, the factory in Nicaragua where Diamond will be produced. Factory workers there apply a rolling technique known as the "accordion method" where each leaf is folded in a wavy pattern, in a shape reminiscent of an accordion. Or, to brand owner Alan Rubin and his right-hand man Ralph Montero, a diamond.
The cigars will ship in November.