The Good Life

De Grisogono Instrumento Novantatre

By James Suckling | From Tom Selleck, Nov/Dec 2007
De Grisogono Instrumento Novantatre

The name de Grisogono may be more evocative of the flashy, ultra-expensive jewelry you'd expect to see on yachts in Porto Cervo, beaches in Gstaad, nightclubs in Moscow or ski slopes in St. Moritz, but you needn't be particularly rich, famous or both to own some of de Grisogono's best work—its wristwatches.

This year's launch of the de Grisogono Instrumento Novantatre model collection exemplifies the breed. Starting at $10,900, they are bold yet polished men's wristwatches that combine an updated Art Deco design with the functional quality of an annual calendar. Even though prior to 2000 de Grisogono had never made watches, it is already realizing some sterling success by incorporating the style and chic of the glittery lifestyle of the company's founder, Fawaz Gruosi, but in a more sophisticated, urbane way than in his other work. The creator of de Grisogono had made his name during the 1990s as a jeweler, particularly with the promotion of black diamonds. Since turning to watchmaking, the Italian-raised jet-setter has produced only a few thousand each year, but hopes to reach about 10,000 pieces by 2011.

The addition of the complication of an annual calendar sets the Novantatre apart from de Grisogono's earlier efforts. The self- winding ETA movement clocks the month as well as the date and adjusts automatically for the varying numbers of days in a month. (You no longer need to reset the date after a month of only 30 days). The subdial at 12 o'clock counts the date and the one at 8 o'clock registers the month. A third dial (at 5 o'clock) is a second hand.

Gruosi likes to use Italian names for his watches. Hence Novantatre, or 93 in Italian, denotes the watch's large numerals "9" and "3" standing out in the big dark face. The square-shaped case has the iconic shape of a Hermès belt buckle or Dunhill cufflink. The watch measures 47.2 by 40 mm and comes in stainless steel and various golds, including rose and brown. A skeleton back reveals the movement and the oscillating weight. Both are blackened through a special de Grisogono process. Alligator and galuchat straps are available. And, yes, you can specially order jewel adornments.

Visit www.degrisogono.com.

Good Life Guide Time

More in The Good Life

See all
Countdown to Ecstasy

Countdown to Ecstasy

At the 2019 Big Smoke Las Vegas last November, Doug Halcomb and his Cigar Raiders crew were on a …

Jul 10, 2020
The Most Luxurious Golf Course in Las Vegas

The Most Luxurious Golf Course in Las Vegas

When it comes to the most luxurious round of golf in Vegas, it is undoubtedly the relatively new …

Jun 19, 2020
Cigar Aficionado’s 2020 Father’s Day Gift Guide

Cigar Aficionado’s 2020 Father’s Day Gift Guide

Buying dad the perfect gift for Father’s Day is a breeze if you know what he wants. To help shop for …

Jun 9, 2020
A Cigar-Lover Gets Creative During the Time of Covid

A Cigar-Lover Gets Creative During the Time of Covid

People have used their newly found downtime to learn new skills or improve on existing hobbies. For …

Jun 5, 2020
The Last Dance Review: The Final Episodes

The Last Dance Review: The Final Episodes

We all knew how this story would end, but no matter how well we thought we knew this team, surprises …

May 18, 2020
The Legend of Mr. Corvette

The Legend of Mr. Corvette

He’s wrestled Tom Cruise, played (and beaten) a man in ping-pong for a date with his daughter and …

May 15, 2020