Davidoff Unveils Year of the Rooster For 2017

Davidoff Unveils Year of the Rooster For 2017

As the year 2016 concludes and 2017 begins, the traditional Chinese zodiac calendar will turn from Year of the Monkey to the Year of the Rooster. Davidoff of Geneva is honoring the occasion by rolling out its limited-edition Chinese New Year cigar for 2017. This year, the Swiss cigar company is offering a uniquely-shaped diadema figurado, which is slated for a limited run of 8,000 boxes.

The striking vitola measures 6 3/4 inches by 50 ring gauge and wears a red-and-gold secondary band depicting the image of a rooster. The diadema size differs greatly from last year's Year of the Monkey, which was a 6 1/2 by 50 straight-sided parejo topped with a pigtail cap. The 2015 release was also a larger figurado, but the preceding cigars in 2014 and 2013 were both parejos.

Year of the Rooster comes in red lacquered boxes of 10 and retails for $40 per cigar. It wears a Ecuador Habano wrapper and a Dominican San Vicente binder. The filler consists of Piloto Cubano, San Vicente and a Piloto/Criollo hybrid leaf, all of which are grown in the Dominican Republic.

The new Partagás Factory is the home of the Partagás brand.
The Year of the Rooster double-guillotine cutter comes in steel (left) and rose gold (right).

Davidoff has also released a line of Year of the Rooster accessories to coincide with the limited-edition cigars, including a red leather carrying case ($190) that holds two cigars and a double-guillotine cutter, available in rose gold ($345) or steel ($295).

The cigars and accessories are arriving on the U.S. market in limited quantities right now. A wider release should hit Davidoff retailers around mid-November, followed by an international release in January 2017.

"Cock a doodle doo!" —November 5, 2016 14:08 PM