Last Thursday the Geneva-based Oettinger Davidoff Group opened a new flagship store in Zurich’s redesigned Airside Center, and with it, a new modernized concept in cigar retail.
Warm Caribbean colors, iPad apps and, of course, cigars aim to create a calming ambience for weary world travelers passing through Zurich. This confluence of design elements and modern technology is the new vision conceived for Davidoff by French retail agency Stories.
“By implementing this new retail store concept in one of the most important duty-free destinations we also underscore the great strategic importance of the duty free and travel retail channel for the Oettinger Davidoff Group,” said Davidoff CEO Hans-Kristian Hoejsgaard.
The retail space is about 645 square feet, with half the square footage dedicated to a walk-in humidor that houses the entire range of Davidoff cigars, including Avo, Room 101 and Camacho. An extensive range of Cuban brands are sold there as well.
The opening of the new Zurich flagship store coincides with Davidoff’s 100 year anniversary.
For more on this story, see the latest issue of Cigar Insider.