Get 1 Year of Cigar Aficionado for Just $10 + A Free Gift!

Cigars

Cuban Hoyo Primaveras Launching Virtually in Hong Kong

Jan 8, 2021 | By Gregory Mottola
Cuban Hoyo Primaveras Launching Virtually in Hong Kong
Photos/Habanos S.A.

According to the Chinese zodiac, 2021 marks the Year of the Ox, and there’s a Cuban cigar made especially to commemorate the Chinese New Year, the Hoyo de Monterrey Primaveras. This new cigar will fittingly get its global release in Hong Kong, in a virtual launch party engineered for today’s pandemic-ridden times.

Next Wednesday, on January 13, the cigar will be unveiled via a virtual party hosted by Pacific Cigar Co. Ltd., the Habanos distributor for most of southeast Asia. The next day, the Primaveras will go on sale throughout the Asia Pacific region.

Previewed at last year’s Habanos Festival, the Hoyo de Monterrey Primaveras cigars come in richly enameled 18-count boxes with words “Year of the Ox” printed prominently on the lid. The cigar measures 6 5/8 inches by 48 ring gauge, a size known as Hermosos No. 1 in Cuban cigar factories.

Hoyo Ox

The Primaveras are slated to retail for HK$685 per cigar, or about $88.35 each. There’s no official word on when the rest of the world will start to see the Primaveras, but only 8,888 boxes were produced. Prices will vary from country to country.

Virtual events such as this seem to be the trend during the time of Covid. Both the Ramon Allones Allones No. 2 and the H. Upmann Connossieur No. 2 were released virtually as well.

This is the second Cuban cigar to officially celebrate the Chinese New Year and its zodiacal animal with a new size, following last year’s Romeo y Julieta Maravillas 8 for Year of the Rat. With the Hoyo de Monterrey Primaveras, Habanos now joins other cigar brands that acknowledge the Year of the Ox, including Plasencia Cigars, Davidoff and Great Wall.

Cuba Hoyo de Monterrey Habanos S.A.

More in Cigars

See all
STG Forms New Distribution Company for Premium Sector

STG Forms New Distribution Company for Premium Sector

The Scandinavian Tobacco Group has created a new distributor for its premium cigar division in the …

Jan 13, 2021
New World by A.J. Fernandez Gets a Double Corona

New World by A.J. Fernandez Gets a Double Corona

A.J. Fernandez added a new, large size to his New World line and it started reaching retailers last …

Jan 7, 2021
Plasencia’s Six-Sided Smoke Now Comes in Colorado Claro

Plasencia’s Six-Sided Smoke Now Comes in Colorado Claro

The Plasencias have chosen the most unique size from their Alma Fuerte line and given it a new …

Jan 5, 2021
Arturo Fuente Holiday Collections Hit Retailers

Arturo Fuente Holiday Collections Hit Retailers

Every year, Arturo Fuente releases special holiday collections of cigars that come in attractive, …

Dec 28, 2020
Aganorsa To Ship Rare Leaf Reserve Line, New Supreme Leaf Size

Aganorsa To Ship Rare Leaf Reserve Line, New Supreme Leaf Size

The new Rare Leaf Reserve smokes are rolled with rare tobaccos that the company grows in in small …

Dec 28, 2020
Win a Free Box of the 2020 Cigar of the Year

Win a Free Box of the 2020 Cigar of the Year

The Cigar of the Year, which will be revealed on Thursday, January 14, traditionally becomes …

Dec 23, 2020