WhiskyFest Las Vegas is Dec. 2nd. Buy VIP tickets to taste rare and hard-to-find whiskies!

Cigars

Cuba’s Newest Brand: Romeo Línea de Oro

Habanos has created a super-premium version of Romeo y Julieta
| By Gregory Mottola | From Gambling Guide, May/June 2022
Cuba’s Newest Brand: Romeo Línea de Oro

Cuba has a brand new Romeo. A preview version of the Romeo y Julieta Línea de Oro series was passed out to guests at the 2020 Habanos Festival in Havana. It was the festival’s final night, and all who attended the formal gala got the first sneak preview of these cigars. Anyone who’s remotely familiar with Cuban cigar distributor Habanos S.A. knows that most products shown at the February festival don’t typically come out until the end of the year. Few probably expected that it would take nearly two years to hit the market. They finally began appearing in shops last December.

'Made in celebration of the brand’s 145th anniversary, the three-cigar Línea de Oro (or “gold line”) was proclaimed by Habanos to be the “most exclusive and elegant of the Romeo y Julieta lines” touting its increased strength over the core line and emphasizing the fact that this is the first time Romeo has received a new brand extension.

The Línea de Oro is Romeo’s Gran Cru of sorts, in much the same way Behike is to Cohiba or the Montecristo Línea 1935 is to standard Montecristos. The message from Habanos was clear—the Romeo Línea de Oro is to join the ranks of Cuba’s unofficial super premium category. Three unique sizes were created just for this lofty release: Hidalgos, measuring 4 7/8 inches long by 57 ring gauge; Dianas, at 5 3/4 by 52 and a short, fat belicoso called Nobles at 5 3/8 inches long with a hefty ring gauge of 56. Of course, the cigars are not at all cheap. In London, the new Romeos retail for £30.80 (about $40.15), £35.20 ($45.88) and £32.60 ($42.50), respectively. They are not as expensive as the vaunted Cohiba Behike line, but they’ll certainly set you back more than Romeos from the normal range.

The bands are different too, incorporating the sophisticated anti-counterfeit holographic elements similar to those found on Cohiba labels. To further emphasize the brand’s exclusivity over regular Romeos, Línea de Oro cigars also come in glossy red sycamore boxes far more lavish than typical Romeo packaging. The lids of each box are adorned with embossed medallions and, like Behikes, come not only in a protective felt bag, but also an additional outer cardboard shell. Pageantry aside, the cigars turned out to be more than just arbitrarily pricey upgrades. Two out of the three sizes proved quite exceptional in our blind tastings in Cigar Aficionado and Cigar Insider, our twice-monthly newsletter.

The standout is the Nobles, which scored 93 points in this issue. (Turn to page 104 for more details.) Considering how the oldest boxes in the market only have 2021 factory codes, the whole line shows encouraging potential for long-term aging, but if you don’t have the patience to lay them down, the Romeo y Julieta Línea de Oros are smoking pretty well right now too. 

More in Cigars

See all
An Oliva Corona Made Just For Charity

An Oliva Corona Made Just For Charity

Dec 2, 2022
Highclere Castle’s Senetjer By Foundation Heads To Retailers

Highclere Castle’s Senetjer By Foundation Heads To Retailers

Dec 1, 2022
The Top 25 Cigars Of 2022 Reveal Schedule

The Top 25 Cigars Of 2022 Reveal Schedule

We are less than two weeks away from our annual Top 25 countdown. Find out when Cigar Aficionado will …

Nov 28, 2022
Matilde Serena Now Made In Maduro

Matilde Serena Now Made In Maduro

The mild Matilde Serena series from the Dominican Republic will be getting a stronger version covered …

Nov 22, 2022
E.P. Carrillo Allegiance Heading To Stores

E.P. Carrillo Allegiance Heading To Stores

E.P. Carrillo Allegiance, a line of cigars that were previewed at the PCA trade show this summer, is …

Nov 18, 2022
Blackened Cigars By Drew Estate—Made With Metallica’s James Hetfield—Hitting Stores

Blackened Cigars By Drew Estate—Made With Metallica’s James Hetfield—Hitting Stores

It was sampled by thousands at Cigar Aficionado’s Big Smoke Las Vegas weekend last Friday and …

Nov 17, 2022