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Crowned Heads Shifts Production On Le Pâtissier Brand

Oct 7, 2022 | By David Savona
Crowned Heads Shifts Production On Le Pâtissier Brand

Production of the Le Pâtissier brand, owned by boutique company Crowned Heads out of Nashville, is shifting to NACSA, a Nicaraguan cigar factory run by Gustavo Cura. Along with running the factory, Cura is also a top executive at Oliva Tobacco Co., one of the best-known cigar tobacco companies in the world. (And no relation to Oliva Cigar Co.) The cigars were previously rolled at Tabacalera Pichardo, a Nicaraguan factory formally known as D’Hatuey.

“Gustavo was instrumental to Mike and I going back to 2011 during the infancy of Crowned Heads,” said Jon Huber, who runs Crowned Heads along with Mike Conder. “Gus opened many doors for us in Nicaragua back then, and it’s amazing that 11 years later it’s come full circle and now we have the opportunity to work with him at NACSA. A big part of our decision in taking Le Pâtissier to NACSA was not only our longstanding personal relationship with Gus, but also his access to some of the best tobaccos available, including Connecticut broadleaf wrapper.”
 
Le Pâtissier started as a single-size Lonsdale, but became a full-fledged line earlier this year. Now it’s a four-size brand, made with broadleaf wrappers, Nicaraguan binder and a mix of Costa Rican and Nicaraguan filler tobaccos. Crowned Heads tends to work in more traditional cigar sizes, eschewing the ultra-thick smokes found in many modern-day brands. The sizes consist of: Senadores (6 1/8 inches by 48 ring); No. 50 (4 3/8 inches by 50); Canonazo (5 7/8 by 52) and No. 54 (5 3/8 inches by 54). 

Despite the shift, Huber said nothing else would change about the cigars. The new product is expected in the fourth quarter of this year.

While Le Pâtissier is shifting, Crowned Heads is keeping production of several cigars at D’Hatuey (aka Pichardo), including Juárez, Mil Días, and Serie E. 

“Nothing has nor will change on any of our existing brands at the D’Hatuey factory, and we look forward to growing our business there together with Eradio Pichardo and his team,” said Huber.

Read Next: Crowned Heads And Ace Prime Part Ways

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