C.L.E. Cigar Company has released its Aladino brand, a line of cigars blended by industry veteran Julio Eiroa, father of C.L.E. company founder Christian Eiroa. The brand is named after an old movie theater in Danlí, Honduras, owned by the Eiroa family for generations.
"Julio chose the name Aladino because it was the name of the movie theater that was turned into a factory where we roll our cigars," said Gaby Eiroa of C.L.E. Cigar Company.
Although introduced at the 2015 IPCPR trade show, Aladinos didn't begin to reach retailers until November.
"The Aladino is 100 percent my father," said Christian Eiroa. "He was so meticulous and focused on getting the exact cigar that he wanted that he didn't take any chances. The cigars were exhibited at the IPCPR but it was not until mid-October that he felt he finally had the exact tobacco for the cigar he wanted. This is when production began for these cigars."
Aladino is a Honduran puro and is rolled from tobaccos grown in the Jamastran Valley on the Eiroa family farms in Honduras from seeds that the company refers to as "authentic Corojo." The cigar comes in eight sizes: Robusto 50x5 Prensado (meaning the cigar is 5 inches by 50 ring gauge); Rothschild 48x4 1/2 Prensando; Churchill 48x7; Palma 43x6; Cazador 46x6; Corona 44x5 Prensado; Elegante 38x7; and Petit Corona 40x4.
Aladino ships in 20-count boxes and retails from $4 to $13.50. The cigars are made at Julio Eiroa's Las Lomas Factory, located in Honduras, and are distributed by Christian Eiroa's C.L.E. Cigar Company.
This article first appeared in the January 5, 2016 issue of Cigar Insider.