Cigar Industry

Casa Fernandez Changes Name To Aganorsa Leaf

Apr 24, 2018 | By Gregory Mottola
Casa Fernandez Changes Name To Aganorsa Leaf

If you’re going to the IPCPR trade show this summer, don’t look for a sign that says Casa Fernandez—the company is changing its name. From here on in, Casa Fernandez is going by the name Aganorsa Leaf.

The company is known for brands like Casa Fernandez, JFR, Lunatic and Guardian of the Farm, Cigar Aficionado’s No. 8 cigar of 2017.

According to a statement, the name change and new logo are designed to align the company identity more closely with the Fernández family’s vast tobacco growing operation in Nicaragua—Agricola Ganadera Norteña S.A.—known as Aganorsa. The large agricultural conglomerate is owned by Eduardo Fernández.

Most brands produced by Casa Fernandez/Aganorsa Leaf are made with Aganorsa tobacco.

“Aganorsa tobacco is our strength,” said Terence Reilly, vice president of sales and marketing. “It’s essential cigar aficionados associate our cigars with the incredible leaf we grow.”

According to the press release, the name change is only the first step in a larger series of upcoming changes to rebrand the company.

It should be noted that previous brands which incorporate the Casa Fernandez name (Casa Fernandez Aganorsa Leaf, Casa Fernandez Miami) will not change, but the cigars will be packaged and adorned with the new Aganorsa Leaf logo and design materials.  

“This is an important moment in our company’s history,” said Max Fernandez of Aganorsa Leaf. “The leaf we grow in Nicaragua has made our cigars distinctive in flavor and aroma.”

Aganorsa Leaf

More in Cigar Industry

See all
Liana Fuente Resigns From Arturo Fuente Cigar Co.

Liana Fuente Resigns From Arturo Fuente Cigar Co.

After 15 years with one of the largest family-owned cigar operations in the premium segment, Liana …

Aug 16, 2022
Handmade Cigar Imports To The U.S. Remain Positive Through May

Handmade Cigar Imports To The U.S. Remain Positive Through May

Cigar import numbers continue their upward trend this year, improving on 2021, one of the best ever …

Aug 12, 2022
Tabacalera Finalizes Purchase Of Dominican Cigar Factory

Tabacalera Finalizes Purchase Of Dominican Cigar Factory

Tabacalera de Garcia, one of the world’s largest handmade cigar factories, has been completely …

Aug 2, 2022
PCA And BCAA Form New Collaboration

PCA And BCAA Form New Collaboration

Two cigar industry organizations, the Premium Cigar Association and the Boutique Cigar Association of …

Jul 26, 2022
Handmade Cigar Imports Continue To Grow

Handmade Cigar Imports Continue To Grow

Imports of premium, handmade cigars were up 5.3 percent for the first four months of this year when …

Jul 18, 2022
Standout Cigars From The 2022 PCA Trade Show

Standout Cigars From The 2022 PCA Trade Show

The handmade cigar industry gathered in Las Vegas this week at the PCA trade show to exhibit upcoming …

Jul 15, 2022