Cigar Industry

Casa Fernandez Changes Name To Aganorsa Leaf

Apr 24, 2018 | By Gregory Mottola
Casa Fernandez Changes Name To Aganorsa Leaf

If you’re going to the IPCPR trade show this summer, don’t look for a sign that says Casa Fernandez—the company is changing its name. From here on in, Casa Fernandez is going by the name Aganorsa Leaf.

The company is known for brands like Casa Fernandez, JFR, Lunatic and Guardian of the Farm, Cigar Aficionado’s No. 8 cigar of 2017.

According to a statement, the name change and new logo are designed to align the company identity more closely with the Fernández family’s vast tobacco growing operation in Nicaragua—Agricola Ganadera Norteña S.A.—known as Aganorsa. The large agricultural conglomerate is owned by Eduardo Fernández.

Most brands produced by Casa Fernandez/Aganorsa Leaf are made with Aganorsa tobacco.

“Aganorsa tobacco is our strength,” said Terence Reilly, vice president of sales and marketing. “It’s essential cigar aficionados associate our cigars with the incredible leaf we grow.”

According to the press release, the name change is only the first step in a larger series of upcoming changes to rebrand the company.

It should be noted that previous brands which incorporate the Casa Fernandez name (Casa Fernandez Aganorsa Leaf, Casa Fernandez Miami) will not change, but the cigars will be packaged and adorned with the new Aganorsa Leaf logo and design materials.  

“This is an important moment in our company’s history,” said Max Fernandez of Aganorsa Leaf. “The leaf we grow in Nicaragua has made our cigars distinctive in flavor and aroma.”

Aganorsa Leaf

More in Cigar Industry

See all
Cigar Industry Veteran Gene Tipton Dies At 74

Cigar Industry Veteran Gene Tipton Dies At 74

Gene Tipton, who spent more than 50 years selling cigars for such big names as Altadis and Hav-A-Tamp…

Jul 6, 2020
PCA Furloughs Entire Staff In Wake Of Pandemic

PCA Furloughs Entire Staff In Wake Of Pandemic

The Premium Cigar Association announced today that the organization will be placing all seven members …

Jul 1, 2020
U.S. Cigar Imports Slow in First Quarter

U.S. Cigar Imports Slow in First Quarter

Cigar shipments in the U.S. were down in the first quarter of the year, off 9.5 percent from the …

Jun 29, 2020
Oliva Cigars Helps Factory Workers’ Children Access Education

Oliva Cigars Helps Factory Workers’ Children Access Education

As part of a long-term commitment, Oliva Cigars, owned by Belgium-based J. Cortès, is donating part …

Jun 26, 2020
Rocky Patel, Oliva, Alec Bradley, And Crowned Heads Hitting Road Together

Rocky Patel, Oliva, Alec Bradley, And Crowned Heads Hitting Road Together

Rocky Patel, Oliva, Alec Bradley and Crowned Heads have joined together to schedule a traveling …

Jun 11, 2020
Gurkha Cigars Founder Resigns In Wake of Social Media Controversy

Gurkha Cigars Founder Resigns In Wake of Social Media Controversy

After a controversial Facebook post regarding the Black Lives Matter movement sparked internet …

Jun 11, 2020