Cigar Industry

C.A.O. Removes Cx2 Brand from National Stores

Feb 20, 2009 | By David Savona
C.A.O. Removes Cx2 Brand from National Stores

C.A.O. International Inc. has withdrawn its C.A.O. Cx2 brand from national cigar shops, effectively turning the cigar into a private-label.

The move, which happened quietly in October, leaves the Cx2 brand available only via Famous Smoke Shop, a Pennsylvania cigar shop that also sells on the Internet.

C.A.O. made a similar decision years ago when it turned its C.A.O. Black into an exclusive brand for online retailer Cigars International. A C.A.O. spokesman called the moves "rationalizing our portfolio."

For more on this story, see the current issue of Cigar Insider.

CAO

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