Camacho Names Winner

What's in a cigar's name? Caribe Imported Cigars Inc. estimates a trunk filled with 365 smokes.

That's what they awarded Rod Mitchell of Chicago, Illinois, for coming up with a title for the company's new Camacho cigar. Now dubbed the Camacho Coyolar Puro, it is named after the Honduran farm where the wrapper leaf is grown. This is the first time Camacho used wrapper tobacco from this location.

Released in mid-July unnamed, the cigar had a black band and box and a high-powered taste, but the company could not settle on a title that communicated both strength and flavor. This past summer Caribe went name-hunting with its Say "Uncle!" contest. The company asked customers to submit a name for a new brand described as stronger than your average full-bodied cigar and one that would bring you to your knees.

Mitchell's idea, one of about 1,200 email submissions received, sidestepped the whole notion of power. Instead, he recommended the company use the name of the farm listed on the side of the original band. He felt it was catchy and did not pigeon hole the cigar, which Christian Eiroa previously said is slated to have a production of 2 million a year. The cigars, banded Camacho Coyolar Puro, will be on shelves starting late October or early November.