Beach Cigar Group, the company behind Gurkha and Wicked Indie cigars, has renamed itself Gurkha Cigar Group Inc. effective immediately. Gurkha told Cigar Aficionado today that the company was re-branding itself to better emphasize its link to the more than 100-year-old Gurkha brand.
“The new name is also appropriate to further signal the positive direction the company is taking and will be a tremendous help as we position the Gurkha brand internationally,” said Gary Hyams, president of the company.
The move also coincides with the Gurkha brand’s 125th anniversary. According to the company, Gurkha cigars were first made from local Indian tobacco in 1887, during the height of British imperialism. The name Gurkha refers to the legendary Nepalese fighters for whom this brand was originally named.
The company intends to release an anniversary cigar later this year to commemorate the occasion.
For more on what’s new at Gurkha, read the next issue of Cigar Insider.
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