1 Year of Cigar Aficionado for $10 PLUS a Free Gift!

Cigars

Back in Business: Sam Leccia Returns

Apr 1, 2013 | By David Savona
Back in Business: Sam Leccia Returns

Sam Leccia, who was the original face of the NUb and Cain cigar brands, has returned to the cigar industry. Leccia told Cigar Aficionado today that he was back in the cigar business as the owner of Leccia Tobacco. The Pittsburgh, Pennsylvania company is poised to launch its first cigar brand, Black & White, which will be distributed by Toraño Family Cigar Co. of Miami. The cigars will go on sale beginning in May.

This is the second time Leccia has returned to the cigar business. In May 2011 he announced he was coming out with a Toraño-distributed brand named Debut, but a lawsuit from Oliva Cigar Co.—the maker of NUb and Cain, and Leccia’s former employer—curtailed his plans. Leccia countersued. Oliva’s suit was based around a non-compete clause in Leccia’s contract, which kept Leccia from working in the cigar business.

“For the last couple of years I’ve been dreaming of the day when I could get back to the industry that I love,” said Leccia.

The Black & White brand will have two blends, one called Black and one called White. White is being rolled by a small cigarmaker in Nicaragua, while Black is being rolled in a small factory in the Dominican Republic. Black features a leaf of fire-cured tobacco, seldom used in the cigar business. (Almost all cigar tobaccos are air cured.) “I have never smelled anything like this,” said Leccia. “We ended up using half a leaf in the blend…. It’s dark fired, it’s wood cured, which gives it that smoky aroma—it’s incredible. I don’t think it adds too much but it ties it all together.”

Leccia said the two blends have nothing in common with Debut, which never went on sale. “I started completely from scratch,” he said.

Black and White will come in four sizes: 4 inches long by 46 ring, 5 by 52, 6 by 50 and 6 by 60. Prices will range from about $7 to $9 per cigar.

Leccia, who says he will be at the International Premium Cigar & Pipe Retailers tradeshow this summer, said he was excited to be back in the cigar business, and very happy the fight with Oliva was behind him. “I have nothing negative to say. It was a good time there. It’s nice to look back and have fond memories now.”

 

"Congrats Sam!!!!" —April 15, 2013 19:31 PM
"Glad you are back in the business Sam. Looking forward to some new and exciting cigars from you. Hopefully we will see you at Cigarfest this year. " —April 3, 2013 14:15 PM
"Will these cigars only be comprised of the "sweet spot" like the NUB? " —April 2, 2013 15:46 PM
"can't wait to see his real signature on the boxes!" —April 2, 2013 13:43 PM
"Great to see you back Sam! Looking forward to the new stuff!" —April 2, 2013 10:25 AM

More in Cigars

See all
MoyaRuiz Cigars Gets a Refresh, Announces New Releases

MoyaRuiz Cigars Gets a Refresh, Announces New Releases

The creative MoyaRuiz Cigars announced it is making changes to its business including a new logo, a …

Sep 17, 2020
La Aurora Announce 107 Nicaragua for U.S. Market

La Aurora Announce 107 Nicaragua for U.S. Market

Dominican-based La Aurora S.A. is going Nicaraguan with their first-ever Nicaraguan puro, and it will …

Sep 17, 2020
E.P. Carrillo Pledge Ships, Contest Begins

E.P. Carrillo Pledge Ships, Contest Begins

E.P. Carrillo Pledge is now on its way to cigar shops nationwide, which means the affiliated contest …

Sep 14, 2020
Caldwell Charity Cigar to Benefit 9/11 First Responders

Caldwell Charity Cigar to Benefit 9/11 First Responders

Robert Caldwell of Caldwell Cigar Co., Tony Bellato of La Barba Cigar and artist Jaclyn Sears teamed …

Sep 10, 2020
Charter Oak Habano to Debut in a Few Weeks

Charter Oak Habano to Debut in a Few Weeks

Foundation Cigar Co. will soon launch Charter Oak CT Habano, a new line extension for Charter Oak, …

Sep 8, 2020
Limited-Edition Aladino Returning in November

Limited-Edition Aladino Returning in November

The Aladino Corojo Reserva No. 4, a special limited-edition cigar from JRE Tobacco Co., is returning …

Sep 2, 2020