Give 2 Cigar Aficionado Gift Subscriptions for the Price of 1!

Cigar Industry

Altadis Settles Fleur-De-Lis Suit

May 3, 2018 | By Blake Droesch
Altadis Settles Fleur-De-Lis Suit

Altadis U.S.A, makers of the non-Cuban Montecristo brand, has settled its dispute with boutique company Figaro Cigars over the use of its fleur-de-lis trademark. The cigar giant filed a lawsuit with the United States District Court for the Southern District of Florida earlier this year, but has since reached an undisclosed agreement with Figaro.

“We had some issues relating to the use of the trademarked fleur-de-lis design that is synonymous with the Montecristo brand,” said Rob Norris, president of Altadis U.S.A. “After some very constructive discussions with Mr. Nicholas Figaro, founder of the Miami, Florida-based company, we found an amicable solution to our issues.”

Nicholas Figaro declined to comment on the settlement, but confirmed that the two companies had reached an agreement. Figaro Cigars, which was founded in 2013, included the fleur-de-lis design on its line of cigars and cigarillos. Altadis confirmed that Figaro will be removing the fleur-de-lis from its cigars and packaging after it sells through existing inventory.

Altadis U.S.A.’s fleur de lis trademark is registered with the United States Patent and Trademark Office (USPTO). The trademark pertains to all cigars and cigar-related products, including ashtrays, cutters, cases and lighters.

According to the lawsuit—filed January 10, 2018—Altadis accused Figaro of using the fleur-de-lis design on its cigars and packaging in “an attempt to create in the minds of consumers an association to [Altadis] and their renowned Montecristo brand.”

This isn’t the first time Altadis has gone after a small cigar brand over the Montecristo logo. In 2009, the company sued Tatuaje brand owner Pete Johnson, as well as Tatuaje manufacturer My Father Cigars Inc., for using the fleur- de-lis. The lawsuit was also settled out of court.

This article first appeared in the May 1, 2018 issue of Cigar Insider.

Altadis U.S.A. Inc.

More in Cigar Industry

See all
Miami Cigar & Co. Cutting Its Sales Force

Miami Cigar & Co. Cutting Its Sales Force

Cigar distributor and brand owner Miami Cigar & Co. is restructuring management and significantly …

Dec 3, 2020
ProCigar Festival Not Happening in February

ProCigar Festival Not Happening in February

The ProCigar Festival in the Dominican Republic will not be taking place in February as scheduled—the …

Dec 2, 2020
Cigar Shipments to U.S. Soar in September

Cigar Shipments to U.S. Soar in September

Imports of premium, handmade cigars were exceptionally strong in the month of September, showing …

Nov 18, 2020
New York Tobacconists Respond to Statewide Tax Hike

New York Tobacconists Respond to Statewide Tax Hike

The first of October marked the closure of a tax loophole that allowed New York tobacconists to …

Nov 11, 2020
Cigars For Warriors Begins Fundraiser for U.S. Troops Tomorrow

Cigars For Warriors Begins Fundraiser for U.S. Troops Tomorrow

Due to Covid-19, Operation: Cigars for Warriors has seen a dramatic drop in donations. The charity is …

Nov 10, 2020
Hurricane Eta Spares Tobacco in Central America

Hurricane Eta Spares Tobacco in Central America

Tobacco growers in Central America are breathing sigh of relief. Although Hurricane Eta and its …

Nov 9, 2020