NOW LIVE: A Never Before Seen Interview with Sports Legend Michael Jordan

Cigar Industry

Altadis Restructures Cigar Division

Feb 18, 2011 | By David Savona
Altadis Restructures Cigar Division

Altadis U.S.A. Inc., a unit of the world's largest cigar company, Imperial Tobacco PLC, announced today it was changing the management structure of the company. Altadis has created a new premium cigar division in the United States, separating it from the company's mass-market division that sells machine-made cigars.

Javier Estades, who has been the sales and marketing director for Imperial's European and international markets, has been named to the new post of general manager, premium cigars, U.S.A. Estades will report to Fernando Dominguez, the premium cigar director worldwide for Imperial Tobacco Group. The change is effective immediately.

The news of the restructuring comes a few days after Jim Colucci, the executive vice president of sales and marketing for Altadis U.S.A., announced he will retire effective July 31. Colucci has said he may stay on after as a consultant and also said he would work with Estades and Dominguez to help the transition.

"This allows Imperial to give focus to premium cigars, which are a unique product in their overall mix," said Janelle Rosenfeld, vice president of premium cigar marketing and communications for Altadis U.S.A.

Altadis has a considerable mass-market business, and previously that part of the industry was run in tandem with the premium. Theo Folz, the former chairman and chief executive officer of the company, oversaw both sides of the business. Upon Folz's retirement, Gary Ellis was named his successor, and was put in control of machine-made and premium cigar operations. Today's release made no mention of Ellis, who presumably will now oversee Altadis's machine-made operations. Rosenfeld had no comment on Ellis' responsibilities, only saying that he remains president and chief executive officer of Altadis U.S.A.

Altadis U.S.A. makes a host of premium cigars, including the non-Cuban versions of Montecristo, H. Upmann, Romeo y Julieta and Trinidad cigars.

Altadis U.S.A. Inc.

More in Cigar Industry

See all
2020 Cigar Retailer Survey: The Hottest Cigar Brands In America

2020 Cigar Retailer Survey: The Hottest Cigar Brands In America

In a cigar world turned upside down by a pandemic, some things remain constant. Consumers continue to …

Jul 27, 2020
2020 Cigar Retailer Survey: How Covid-19 Has Impacted America’s Cigar Retailers

2020 Cigar Retailer Survey: How Covid-19 Has Impacted America’s Cigar Retailers

The Coronavirus pandemic has hurt many American cigar retailers, closing some cigar shops, forcing …

Jul 27, 2020
2020 Cigar Retailer Survey: Toros Supplant Robustos As Best-Selling Size

2020 Cigar Retailer Survey: Toros Supplant Robustos As Best-Selling Size

The cigar world was long dominated by the robusto, the short, plump size that has been the most …

Jul 27, 2020
Cigar Factories in Honduras To Remain Open

Cigar Factories in Honduras To Remain Open

Despite certain areas of Honduras returning to lockdown status due to Coronavirus, cigar operations …

Jul 21, 2020
ITS Hub to Replace InterTabac Trade Show This Year in Dortmund

ITS Hub to Replace InterTabac Trade Show This Year in Dortmund

Messe Dortmund has rescheduled the Intertabac cigar and tobacco convention as the ITS Hub, a hybrid …

Jul 16, 2020
Fake Instagram Accounts Try to Scam Cigar Community

Fake Instagram Accounts Try to Scam Cigar Community

Over the past few weeks, our Instagram followers–along with the editors at Cigar Aficionado –have …

Jul 9, 2020