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Altadis Intensifies Gispert Brand With Gispert Intenso

Mar 8, 2017 | By Gregory Mottola
Altadis Intensifies Gispert Brand With Gispert Intenso

The Gispert brand is getting a dark, full-bodied addition to its fairly mild line. Altadis U.S.A. and its Grupo de Maestro team of blenders have collaborated with Nicaraguan cigarmaker A.J. Fernandez to create Gispert Intenso, a stronger counterpart to the existing Gispert brand.

Made in Nicaragua, Gispert Intenso consists of a dark, Connecticut broadleaf wrapper, Nicaraguan binder and hearty Nicaraguan and Dominican filler tobacco.

The bold packaging design is indicative of the cigars within—dark and alluring with large typeface fonts and eye-catching accents.

Gispert Intenso

Scheduled to arrive at retail this month, Gispert Intenso comes in three sizes: Corona, at 5 inches by 44 ring gauge; Toro, 6 by 50; and Belicoso, 6 1/8 by 52. They will retail for $6 to $6.95.

The Gispert brand currently on the market is far milder. It consists of an Ecuadoran Connecticut wrapper around a blend of less powerful Honduran and Nicaraguan tobacco. Those are made in Altadis's Flor de Copan factory in Honduras. The new full-bodied Gispert Intenso goes in the opposite direction and is another recent example of Altadis's willingness to partner with other cigarmakers for novel interpretations of its heritage brands.

In the past, Altadis has collaborated with Nestor Plasencia (Espada by Montecristo) and Rafael Nodal (Romeo by Romeo Aging Room).

Gispert Intenso

Gispert was originally an old Cuban brand created before the Revolution. After Fidel Castro seized power and nationalized the cigar industry, Cuban Gisperts were slowly phased out of production over the following decades and are no longer made.

For a vertical tasting of the Gispert Intenso, see an upcoming issue of Cigar Insider.

This article first appeared in the March 7 edition of Cigar Insider.

Nicaragua

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