Alec Bradley Cigar Co. will debut a new brand at next month’s trade show, and it will be a… well we don’t actually know what it will be. And that’s the way founder Alan Rubin wants it. (Earlier this month, Alec Bradley did announce its new Blind Faith project.)
While most cigar companies are eagerly sending out press releases announcing their 2018 products in time for the July trade show, Rubin wants to keep his new release a mystery.
The only detail the company has offered about the secret cigar is that it is being rolled at the Raices Cubanas Factory in Danli, Honduras. If you want to know blend specifics, box counts, prices and what the cigar looks like, you’ll have to stop by the Alec Bradley booth at this year’s International Premium Cigar & Pipe Retailers trade show.
“We want our tobacconist partners and our fans around the world to get just as excited as we are about this very special Alec Bradley release,” Rubin said. “That’s why we’re teasing it. There is something to be said about the old days in this business and the meaning of IPCPR. Retailers were eager to get to the show and see new products so they could go back to their customers and say ‘Hey, check this out.’ I want to bring that magic back to the show.”
If you’re a fan of Alec Bradley cigars and think you may know what the new, enigmatic cigar is, leave your guess in the comments below.